Muhammad Saad

Manage and lead a sales team across multiple locations, overseeing sales operations, and driving business growth in the General Trade.
Develop and implement strategic plans to achieve sales targets, increase market share, and expand distribution network.
Build and maintain strong relationships with key customers, distributors, and stakeholders to maximize sales opportunities and ensure customer sa

Manage and lead a sales team across multiple locations, overseeing sales operations, and driving business growth in the General Trade.
Develop and implement strategic plans to achieve sales targets, increase market share, and expand distribution network.
Build and maintain strong relationships with key customers, distributors, and stakeholders to maximize sales opportunities and ensure customer sa

Joined Beverages Team at Unilever Head Office and took responsibility to look after Out of Home (OOH) business at National Level.
Conducted census nationally by engaging different 3Ps and Unilever field force to assess the total potential of OOH business.
Developed strategies and Trade Plans to encounter competitor and capture share in business and these plans were roll out nationally.

Worked as Territory Manager Lahore at Unilever.

· Drive the business to the desired ambition UVG / USG.

· Up lift the Competitive visibility in Store.

· Coordinate with Distributor/Customer Operational plans / Executions.

· Have strong content of Negotiation with Customer for Joint Business planning.

· Acumen to Financial Matrix – Business Profitability / Gross Margin.

· Leader Ship content

• Designing / implementation of effective PJPs for Merchandisers.
• Train the Merchandisers. .
• Distribution Management, Sales forecasting, In-store Merchandizing layouts as per Planogram, planning and execution of customized Trade / consumer activations as per company standards, Launches and re-launches of brands, product sales analysis are key areas of expertise with a defined leadership role.

• Designing / implementation of effective PJPs for Merchandisers.
• Train the Merchandisers. .
• Distribution Management, Sales forecasting, In-store Merchandizing layouts as per Planogram, planning and execution of customized Trade / consumer activations as per company standards, Launches and re-launches of brands, product sales analysis are key areas of expertise with a defined leadership role.

• Total responsible of Sales Operations & Execution of territory Level activities
• Responsible for delivery of territory’s SOP numbers on Weekly / Monthly / Quarterly basis.
• Consistent delivery of key KPIs
• Sales Tracking & Monitoring.
• Volumes / Target tracking.
• Responsible to deliver company’s mandates
• Record Management of Sales Fundamentals & assure no compromise on Quality of sales.
•

• Sales target achievement
• Develop and expand market coverage
• Merchandizing for inc. productivity
• Customer Service
• PR generation with shop owners