Open to opportunities

Hassan Rizvi

@hassanrizvi

Message

Experienced territory and area sales professional specializing in FMCG distribution and retail growth.

Pakistan

Message

What I'm looking for

I seek a sales leadership role in FMCG or retail where I can drive territory growth, build distributor networks, mentor teams, and deliver measurable revenue and margin improvements.

I am an experienced sales professional with a long track record in FMCG distribution, retail and wholesale sales, key account management, and territory development. I have led portfolio building, distributor management, merchandising, promotional activities, and field teams across multiple roles in Karachi and Sindh.

My career highlights include establishing retail audit panels, executing large-scale retail censuses, recruiting and training 50+ field staff, and driving sales growth and SKU assortment improvements. I focus on measurable results, team development, and operational execution to expand market share and improve profitability.

Experience

Work history, roles, and key accomplishments

Sales Executive

AMM Global Uniform

Jun 2023 - Dec 2024 (1 year 6 months)

Managed sales and portfolio development, recruited new customers and executed email marketing campaigns, contributing to customer growth and retention from June 2023 to December 2024.

Sales Development Customer Acquisition Email Marketing Portfolio Management B2B Sales CRM

Area Sales Manager

Al-Tabook Floor Mills

Sep 2022 - May 2023 (8 months)

Oversaw area sales operations in Karachi, maintained wholesale and retail customer development, led promotional merchandising and sales follow-up from September 2022 to May 2023.

Merchandising Promotional Activities Team Coordination Sales Reporting

Territory Sales Executive

IFFCO Pakistan

Mar 2020 - Aug 2022 (2 years 5 months)

Managed territory sales and distributor relationships in Karachi, drove wholesale and retail sales and implemented promotional activities from March 2020 to August 2022.

Distributor Retail Sales Wholesale Promotional Activities Channel Management

Imports & Distribution Manager

FMCG Products (Imports & Distribution)

Sep 2009 - Mar 2020 (10 years 6 months)

Managed importation and market distribution of baby and sanitary products, oversaw wholesale and retail distribution and distributor relationships from September 2009 to March 2020.

Distribution FMCG Category Management Logistics Coordination Wholesale

Customers Development Executive

Makro Cash & Carry

Nov 2007 - Jul 2009 (1 year 8 months)

Built portfolio and developed new retail and wholesale customers, managed stock and store operations, and reported weekly/monthly sales performance from November 2007 to July 2009.

Retail Operations Stock Management Sales Reporting Customer Relationship Management

Adhoc Field Executive

MEMRB Pakistan

Oct 2006 - Mar 2007 (5 months)

Executed retail FMCG census across major Sindh cities, achieving full coverage and managing a 32-person field team for area assignment and validation from October 2006 to March 2007.

Field Research FMCG Census Team Supervision Data Collection Field Operations Quality Control

Senior Executive

AC Nielsen

Sep 1998 - Oct 2006 (8 years 1 month)

Led retail audit panel development and field staff recruitment/training across Sindh, executed retail censuses in 30+ districts and built teams of 50+ field staff from September 1998 to October 2006.

Retail Audits Market Research Training Data Quality

Electric Trainee Engineer

Norwest Engineers

Jul 1994 - Aug 1996 (2 years 1 month)

Served as electrical trainee during power plant installations, participating in successful installation projects including Tharparkar Sugar Mills from July 1994 to August 1996.

Electrical Installation Site Supervision Technical Troubleshooting Safety Compliance Project Support