Muhammad Rayyan Fitra
@muhammadrayyanfitra
I turn sales data and market analysis into practical business growth strategies.
IndonesiaWhat I'm looking for
I've supported Olimpiade Bersama by analyzing Q4 2025 sales data in Google Sheets and Looker Studio, shaping a price leadership strategy and a Q1 2026 shift toward engagement marketing.
I conduct market and operational audits using PESTEL, Porter’s 5 Forces, and IFE/EFE Matrix, then translate findings into content, marketing, and execution roadmaps. I also prepare strategic reports for leadership that connect historical performance, projections, and actionable business plans.
My experience spans business development and content leadership at VINCH, human resource management at The Management Club, and research and development at HIMA Manajemen FEB Unand.
With a Management degree from Universitas Andalas, focused on Human Resource Management and supported by marketing knowledge, I bring analytical thinking and a human-centric perspective. My athlete background has strengthened my discipline, consistency, and resilience.
Experience
Work history, roles, and key accomplishments
•Data-Driven Performance Analysis: Leveraged Google Sheets & Looker Studio to analyze Q4 2025 sales data, identifying volume stagnancy and formulating a bold Price Leadership Strategy (50% price adjustment) to maximize market penetration.
•Strategic Pivot & Forecasting: Redefined the Q1 2026 Go-to-Market strategy by shifting transactional sales to Engagement Marketing, securing the projected vol
Worked as Athlete at Albizia Tenis Pariaman.
Worked as Content Team Lead at VINCH.
Worked as Staff of Business Development at VINCH.
Worked as Panitia MUBES IKAFE 2024 at VINCH.
Worked as Staff of Human Resource Management at The Management Club (TMC).
Tennis Athlete
Feb 2022 - Aug 2024 (2 years 6 months)
Worked as Tennis Athlete at Unit Kegiatan Olahraga (UKO) Universitas Andalas.
Event Secretary of PSBE (Preperations to Become Entrepreneur) and Visit UMKM
Dec 2023 - Feb 2024 (2 months)
Worked as Event Secretary of PSBE (Preperations to Become Entrepreneur) and Visit UMKM at The Management Club (TMC).
Worked as Research and Development Staff at HIMA Manajemen FEB Unand.
Event Coordinator of M-FEST's National English Debate Competition
Nov 2022 - May 2023 (6 months)
Worked as Event Coordinator of M-FEST's National English Debate Competition at HIMA Manajemen FEB Unand.
Education
Degrees, certifications, and relevant coursework
Universitas Andalas
Bachelor's degree, Management
2021 - 2025
SMA Negeri 1 Pariaman
High School Diploma, Natural Sciences
2018 - 2021
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Job categories
Skills
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