Open to opportunities

Muhammad Monis Zafar

@muhammadmoniszafar

Message

I scale e-commerce growth through high-ROAS paid media and conversion tracking.

Pakistan

Message

What I'm looking for

I'm looking to lead performance marketing and paid media initiatives where I can scale e-commerce growth, improve attribution and conversion tracking, and build high-ROAS campaigns across search, social, and shopping platforms.

I've managed high-spend paid media for e-commerce brands at Red Coral Services, including a wholesale clothing account with $200K+ monthly Google Ads spend. Through account restructuring, bid strategy, and product-feed optimization, I sustained 10X ROAS.

Previously at Logicose, I led three paid media specialists across 60 active client projects while managing key accounts myself. I've built and optimized campaigns across Google, Meta, LinkedIn, Pinterest, TikTok, Microsoft, Amazon, Snapchat, Quora, Reddit, and X, with a focus on ROAS, CPA, audience targeting, and budget allocation.

My foundation in SEO, analytics, and conversion tracking helps me connect paid and organic strategy. I've also delivered outcomes including 20X ROAS for Discount Golf Co., 8X ROAS for Lush Decor through Meta Ads, and a $6 CPA through Google Ads.

Experience

Work history, roles, and key accomplishments

Current

PPC Manager

Current

Red Coral Services

Jul 2023 - Present (3 years 1 month)

Managed Google Ads for a wholesale clothing brand with a $200K+ monthly ad spend, achieving and sustaining 10X ROAS through account restructuring and bid strategy optimization. Led paid media campaigns across multiple platforms for five e-commerce brands and coordinated with development teams for tracking implementations.