
Muhammad Mazhar Shakeel
@muhammadmazharshakee
I optimize digital customer journeys, reduce friction, and deliver operational savings.
What I'm looking for
At JazzCash / VEON, I lead end-to-end customer experience optimization across merchant and user onboarding, working with Product, Tech, Risk, Operations, and Support teams.
I turn journey friction, complaint trends, unauthorized transaction disputes, and onboarding bottlenecks into functional solutions. My work has generated approximately PKR 34.6M in annual cost savings while supporting KYC and fraud-prevention controls.
Previously at Cheetay Logistics, I led product rollout and go-to-market execution across UI/UX, Tech, Operations, and Marketing. I helped improve usability metrics by 25%, reduce bounce rates by 15%, and strengthen post-onboarding retention.
Across e-commerce, international B2B operations, education, and development projects, I’ve built stakeholder alignment, managed programs, improved processes, and used customer insight to deliver measurable results.
Experience
Work history, roles, and key accomplishments
Expert Customer Success
JazzCash – VEON Ltd
May 2024 - Present (2 years 5 months)
Lead end-to-end Customer Experience optimization across merchant and user onboarding journeys, partnering with Product, Tech, and Risk teams to streamline digital adoption while maintaining robust KYC and fraud-prevention controls. Direct Voice-of-Customer architectures and complaint trend analysis to identify root causes of service failures and steer product and CX roadmap enhancements.
Product Marketing Manager
Cheetay Logistics
Mar 2022 - Feb 2024 (1 year 11 months)
Steered end-to-end product rollout plans across cross-functional teams, ensuring seamless feature deployments. Managed cross-functional execution of accessibility updates and navigation improvements, boosting customer experience and usability metrics by 25%.
Manager Sales & Marketing
DR Instruments
Mar 2020 - Sep 2021 (1 year 6 months)
Managed end-to-end client communications and business relations for US-based B2B accounts, ensuring alignment with international service standards. Directed Amazon Virtual Assistants, leading to a 25% increase in positive customer feedback.
Project Manager Business Development
City & Guilds
Mar 2018 - Mar 2020 (2 years)
Represented the UK-based global qualifications body in Pakistan, aligning national program rollouts with international curriculum and compliance benchmarks. Established strong government ties, culminating in program recognition at the national level.
Assistant Manager Admin
AgriTech Ltd
May 2017 - Mar 2018 (10 months)
Enhanced operational efficiency by 20% and reduced errors by 20% through effective SOP oversight, ensuring full staff compliance, managing client services and operations, and delivering 15% cost savings through vendor management.
Project Manager
International – World Bank Project
Jun 2016 - Jan 2017 (7 months)
Monitored project delivery schedules against defined milestones, identifying operational risks early to ensure deliverables met strict quality and timeline benchmarks. Coordinated multi-stakeholder progress reviews, quality checks, and formalized documentation under international development compliance frameworks.
Education
Degrees, certifications, and relevant coursework
Anglia Ruskin University
Master of Business Administration, Business Administration
2015 - 2016
Completed an MBA in Business Administration from Anglia Ruskin University from 2015 to 2016.
Coventry University
Post Graduate Diploma, Innovative Management
2011 - 2012
Earned a Post Graduate Diploma in Innovative Management from Coventry University from 2011 to 2012.
Chartered Management Institute
Post Graduate Diploma, Strategic Management
2009 - 2010
Obtained a Post Graduate Diploma in Strategic Management from the Chartered Management Institute from 2009 to 2010.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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