At Flipdish, I defined how the company onboards and supports businesses using its technology. I optimized the new-customer onboarding journey and contributed subject-matter expertise to redesigning the menu management module as a self-serve product.
I also helped establish Flipdish in Pakistan, facilitating team hiring and training as the team grew by more than 300% in six months. At Ordercall, I built and managed the Experience and Live Ops function, covering the customer journey from app to delivery.
At Swvl, I built the Customer Experience function in Pakistan from scratch, then managed experience teams and outsourced operations supporting customers in Egypt, Kenya, the UAE, and Jordan. Earlier, I automated Excel reporting for a US client at IBEX | Global, making employee KPI and trend data accessible by selecting a name.
