At PGS Studio, I managed 26+ Google Ads accounts for Australian businesses, handling Search and Performance Max campaigns from setup through ongoing optimization. One account generated up to 9.65K+ conversions from A$115.2K spend at A$11.94 cost per conversion.
At Kasir Pintar, I led acquisition, performance marketing, SEO, CRM, retention, and revenue initiatives. I managed 23 team members and achieved 107% annual target achievement and 17x ROAS.
Earlier at Kasir Pintar, I managed paid acquisition, SEO, content, and conversion initiatives, and built tracking and reporting workflows using Google Analytics, GTM, Firebase, and dashboards. I also supported landing page and funnel optimization based on campaign data.
At Movingbytes Digital Agency, I managed paid advertising campaigns for clients across industries, including regional campaigns for KIA Malaysia, Curtin Malaysia, and Goodyear Malaysia. I’ve also executed Meta Ads testing and optimization at Onramp Lab, and currently mentor and facilitate digital marketing at Binar Academy and Dibimbing.
