Open to opportunities

Ahmad Khoirul Thoha

@ahmadkhoirulthoha

Message

Performance marketing and SEO specialist driving measurable ROAS and revenue.

Indonesia

Message

What I'm looking for

I’m looking for a performance-oriented digital team where I can own SEO + paid ads end-to-end, run remote workflows, and use data (GA4/GSC) to improve ROAS, landing pages, and measurable revenue outcomes.

I’m a Digital Marketing professional and Economics graduate with a proven track record in remote SEO & Paid Advertising. I manage full-cycle SEO (Technical, On-Page, & Keyword Strategy) and high-budget funnel planning, connecting organic traffic to revenue with measurable ROI instead of vanity metrics.

In my most recent role as a Performance Ads Specialist, I orchestrated hundreds of Meta & Google Ads campaigns for high-ticket educational products—achieving 1.38x average ROAS and a peak of 56.9x—while producing conversion-focused video assets and optimizing performance through precision audience research. I also led B2B organic growth across 4 sites, delivering 15.6k+ clicks and 4.89M+ impressions by combining AI workflows (SEMrush) with rigorous audits (GSC/Screaming Frog/GA4) and building 7+ conversion-focused landing pages.

Experience

Work history, roles, and key accomplishments

Performance Ads Specialist

Mr.BOB Kampung Inggris

Sep 2025 - Apr 2026 (7 months)

Orchestrated hundreds of high-performance Meta & Google Ads campaigns for high-ticket education products, achieving 1.38x average ROAS and a peak of 56.9x via audience research, custom lookalikes, and full-funnel optimization. Managed ~IDR 20M/month ad spend to generate 254M+ revenue, and drove organic growth across 4 sites with 15.6k+ clicks and 4.89M+ impressions while building 7+ conversion-foc

Meta Ads Google Ads ROAS SEMrush Google Search Console Screaming Frog GA4 WordPress Landing Page Optimization

Performance Marketer Intern

Mr.BOB Kampung Inggris

Jul 2025 - Sep 2025 (2 months)

Managed 2 Google Ads campaigns for high-ticket products, including audience research, funnel setup, and daily optimization using GA, GTM, and CAPI tracking. Delivered performance reporting and optimized campaigns to generate hundreds of leads with a 4.51% CTR and Rp641 CPC, while building 3 WordPress landing pages to improve cross-channel visibility.

Google Ads Audience Research Google Analytics Google Tag Manager CTR Optimization Landing Pages performance reporting

Digital Marketing Intern

Luar Sekolah Institution

Mar 2025 - Jun 2025 (3 months)

Executed remote SEO optimization and buyer persona research, supporting content marketing and professional copywriting for environmental product campaigns. Coordinated KOL management remotely and collaborated with UI/UX, developers, and graphic designers to align content with user experience.

SEO Optimization Persona Research Content Marketing Copywriting Remote Collaboration UI UX Alignment WordPress

Education

Degrees, certifications, and relevant coursework

Universitas Negeri Surabaya

Bachelor of Economics, Economics

2021 - 2025

Grade: GPA 3.86/4.00; Thesis grade: A

Completed a Bachelor of Economics degree, specializing in Development Economics and International Trade (exports, imports, and foreign direct investment). Achieved a GPA of 3.86/4.00 and earned an A grade for a thesis on international trade.