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Nicky Emmanuel

@nickyemmanuel

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Growth Marketing Specialist at PT Jakmall Digital Niaga who generated $3,363 in Meta Ads revenue at 3.87x ROAS.

Indonesia

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What I'm looking for

I’m looking to take on marketplace advertising and paid media challenges, leveraging long-term, value-driven strategies to maximize brand perception and conversions.

At PT Jakmall Digital Niaga, I managed a daily Meta Ads budget and generated $3,363 in revenue at 3.87x ROAS within one month. I also reached over 1.9 million people and generated 4,375 messaging conversations.

At Lokaworks Agency, I worked on campaigns for a US pet care brand, rebuilding its Meta Ads creative strategy around UGC-style content and offer-driven copywriting. The work contributed to a 220% increase in gross sales and a 144% increase in overall conversion rate.

For Shopify stores at Lokaworks Agency, I refined product listings and pages, helping lift Google organic search sales by 342% for a pet care brand and completed checkouts by 67% for a natural wellness brand. I also supported Faire Wholesale storefronts that generated US$4,908 and US$2,909 in order volume.

As a freelance Google Ads Specialist for an auto detailing studio, I generated 32 qualified leads and delivered a 3.61x return on ad spend. I’m enthusiastic about taking on marketplace advertising and paid media challenges, using long-term, value-driven strategies to maximize brand perception and conversions.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Specialist

Current

PT Jakmall Digital Niaga

Aug 2026 - Present (2 months)

Managed Meta Ads budget and generated revenue with strong ROAS. Reached over 1.9 million people and drove qualified leads and paid plan upgrades.

Meta Ads Google Ads Shopify Copywriting ROAS optimization Lead Generation Vouchers Subscription Modifications

Performance Marketing Specialist

Lokaworks Agency

Dec 2025 - Feb 2026 (2 months)

Rebuilt Meta Ads creative strategy and refined Shopify listings for multiple brands, lifting sales and conversion rates. Managed Faire wholesale storefronts and drove order volume.

Meta Ads Shopify Faire.Com Google Organic Search Conversion Rate Optimization UGC Content Copywriting A B Testing

Performance Marketing Internship

PT. Restu Agropro Jayamas

Oct 2025 - Jan 2026 (3 months)

Produced creative briefs and designed media buying strategies for product campaigns. Analyzed technical product data to build credibility and overcome market skepticism.

Creative Briefs Media Buying CPL (Cost Per Lead)Data Analysis Marketing Strategy

Performance Marketing Internship

Kinersia Business Consulting

Oct 2025 - Jan 2026 (3 months)

Produced video ad briefs and designed full-funnel content strategies. Created hook and headline variations to enhance ad relevance and ensure smooth production flow.

Video Briefs Content Strategy Copywriting Hook Creation (First 3 Seconds)Project Management

Google Ads Specialist

Freelance at Auto Detailing Studio

Aug 2025 - Dec 2025 (4 months)

Generated qualified leads through Google Ads Search campaigns, achieving strong CTR and ROAS. Converted leads into paying customers and reduced cost per acquisition.

Google Ads Search Campaigns Lead Generation CTR Optimization CPA (Cost Per Acquisition)ROAS

Performance Marketing Specialist Internship

PT. Liburania Teknologi Internasional

Jul 2025 - Oct 2025 (3 months)

Developed visual copywriting and creative briefs for Instagram ad campaigns, increasing click-through rates. Conducted competitor research and formulated strategic recommendations.

Copywriting Creative Briefs Instagram Ads Competitor Research Organic Growth Strategy Paid Campaign Optimization