Danang Sugiarto

Planned and executed end-to-end digital marketing for a projector sales and repair business, including website development, paid search, and conversion-funnel optimization. Grew revenue by 3,000% over 5 years using Google Ads Search and implemented GTM micro-conversion tracking with Looker Studio KPI reporting (CTR, CPC, conversion rate, ROAS).

Set up location-based Google Ads campaigns for a hospitality client, targeting local and tourist audiences in Surabaya. Monitored performance weekly and provided optimization recommendations using GA4 audience insights.

Designed and launched student enrollment Google Ads campaigns for a private Islamic university targeting prospective students across Java. Revamped landing pages and restructured funnels to reduce drop-off rates and increase inquiry-to-enrollment conversion, while expanding reach through keyword expansion and Display Network placements aligned to programs.

Created multi-client Google Ads campaigns from scratch for the German and Swiss markets, covering Search and Display placements. Conducted weekly Google Analytics performance analysis, produced scheduled client reports, and optimized campaigns via negative keyword refinement, bid adjustments, and ad copy testing.

Built PPC Google Ads campaigns from scratch for an e-commerce footwear care brand, focusing on brand awareness and direct purchase conversions. Increased revenue by 30% within the first campaign cycle through targeted Search ads and continuous bid optimization.

Bachelor of Science in Oceanography focused on quantitative research methods, data analysis, and systematic problem-solving. These scientific skills supported later work with performance marketing analytics workflows.