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Danang Sugiarto

@danangsugiarto

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Paid Media Specialist delivering revenue growth through data-driven Google and Meta campaigns.

Indonesia

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What I'm looking for

I’m looking for a remote-friendly role where I can own Google Ads and Meta Ads end-to-end, build reliable tracking with GTM/GA4 or Pixel, run experimentation, and optimize for ROAS/CPA with real revenue accountability.

I’m a results-driven Paid Media Specialist with 8+ years of hands-on experience managing multi-platform advertising campaigns across Google Ads and Meta Ads. I build campaigns from scratch, optimize through rigorous A/B testing, and scale performance across B2B technology, hospitality, education, and e-commerce.

My analytics infrastructure is consistently implemented with Google Tag Manager and Google Analytics to support data-driven decision-making and transparent reporting. As a business owner, I manage advertising budgets with direct accountability to revenue outcomes, including a documented 3,000% revenue growth for a self-owned business through paid search alone.

I bring full-funnel ownership—mapping funnel performance, configuring tags/pixels, launching campaigns, optimizing weekly, and producing KPI dashboards in Looker Studio. With multi-market exposure across Indonesia, Germany, and Switzerland, I tailor strategy to audience behavior, industry needs, and budget constraints.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

CV. Tirto Proyektor

Oct 2017 - Present (8 years 8 months)

Led end-to-end digital growth for a projector sales and repair business, integrating website development, Google Ads Search campaigns, and funnel optimization. Scaled revenue by 3,000% over 5 years while improving ROAS and conversion rates through data-driven tracking with Google Tag Manager and Looker Studio KPI dashboards

Google Ads Google Tag Manager (GTM)Looker Studio Conversion Tracking A B Testing ROAS & CPA Management Funnel Optimization Landing Page Optimization Meta Ads Facebook Pixel Facebook Ads Manager Facebook Advertising

Paid Search Strategist

The Social | Bali

Jan 2023 - Jun 2023 (5 months)

Led location-based Google Ads campaigns for a hospitality client targeting both local residents and tourist segments in Bali, using GA 4 audience insights to optimize bidding & targeting strategy. Improved campaign efficiency by reducing CPA, increasing ROAS, and contributing directly to revenue growth through continuous weekly performance analysis & data-driven optimization recommendations.

Google Ads GA4 Audience Insights Audience Targeting Campaign Monitor Performance Optimization GA4

Performance Marketing Specialist

Universitas Maarif Hasyim Latif

Nov 2021 - Nov 2022 (1 year)

Designed and scaled Google Ads campaigns for a private Islamic university across Java, increasing qualified student inquiries by 25–40%. Optimized landing pages and funnel structure to reduce drop-offs and improve inquiry-to-enrollment conversions. Expanded reach through keyword growth and Display placements, contributing to 15–20% enrollment-driven revenue growth at efficient CPA levels.

Google Ads Google Display Network Landing Page Optimization Conversion Rate Optimization Audience Targeting Lead Generation WordPress

Performance Marketing Specialist

NXT-YOU GmbH

Dec 2021 - Jul 2022 (7 months)

Managed multi-client Google Ads campaigns across German and Swiss markets, driving 20–35% more qualified leads through Search and Display strategies. Improved ROAS and reduced CPA by optimizing bids, keywords, and ad copy. Supported 15–25% revenue growth while cutting ad costs by 10–18% through continuous data-driven campaign optimization

Google Ads Campaign Optimization Bid Adjustments Google Analytics

Paid Search Strategist

Happy Shoes Clean & Care

Jan 2019 - Jan 2020 (1 year)

Built and scaled Google Ads PPC campaigns from the ground up for a footwear care brand, aligning strategy toward both brand awareness & direct-response purchase conversions. Drove a 30% revenue increase within the first campaign cycle by deploying high-intent Search campaigns, refining keyword targeting, and executing continuous bid optimization to improve ROAS while maintaining efficient CPA.

Google Ads Conversion Optimization Performance Monitoring Revenue Growth

Education

Degrees, certifications, and relevant coursework

Institut Teknologi Bandung (ITB)

Bachelor of Science, Oceanography

2011 - 2015

Bachelor of Science in Oceanography focused on quantitative research methods, data analysis, and systematic problem-solving. These scientific skills supported later work with performance marketing analytics workflows.