Open to opportunities

Thelma Dhlovu

@thelmadhlovu

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Accomplished brand strategist and marketing leader driving growth through storytelling.

United Kingdom

Message

What I'm looking for

I am looking for in-house or fractional roles focused on brand marketing and strategy execution, where I can drive growth and make a significant impact.

I am an accomplished marketing strategist with over 10 years of experience transforming brands and leading high-impact campaigns across various sectors, including SaaS, fintech, and consumer markets. As the founder of Story Of Me, a branding consultancy, I empower startups and scale-ups to define their identity and drive authentic engagement. My previous roles include Head of Marketing at Fondy Payments, where I led a brand transformation that resulted in a 35% increase in customer acquisition and doubled website traffic.

Throughout my career, I have successfully executed global marketing programs, crafted compelling narratives, and built go-to-market strategies that resonate with target audiences. I have a proven track record of delivering high-impact digital campaigns and managing substantial marketing budgets, including expanding the budget at Nuapay from £150K to £800K. My passion lies in bridging strategy and execution, ensuring that every campaign not only meets but exceeds growth goals.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Strategist

Current

Story Of Me

Jan 2023 - Present (2 years 6 months)

Established a brand and storytelling consultancy that bridges strategy and execution. Created and launched proprietary brand strategy frameworks used in client workshops.

Brand Strategy Storytelling Strategic Partnerships Podcast Production

Current

Marketing Consultant

Current

RocketSaaS

Mar 2025 - Present (4 months)

Delivered high-impact strategies and full-funnel campaign execution for SaaS clients. Audited and rebuilt client acquisition funnels, improving lead quality and conversion.

SaaS Marketing Campaign Execution Funnel Optimization Lead Generation Demand Generation

Head of Marketing

Fondy

Jan 2022 - Jan 2024 (2 years)

Led global marketing strategy for a scaling fintech expanding into Western markets. Spearheaded a full brand transformation, resulting in a 35% uplift in customer acquisition and a 2x increase in website traffic.

Marketing Transformation Integrated Marketing Content Strategy

Brand Marketing Lead

The Cheeky Panda

Jan 2017 - Jan 2018 (1 year)

Led high-profile campaigns for one of the UK’s fastest-growing sustainability startups. Created and executed the viral “Underground Panda” campaign, seen by 2M+ commuters.

Viral Marketing National TV Advertising Media Relations Public Relations

Senior Marketing & PR Manager

Nuapay

Jan 2020 - Jan 2022 (2 years)

Expanded marketing budget from £150K to £800K through high-performing growth strategies. Built cross-channel GTM campaigns that generated partnerships with tier-1 PSPs.

Marketing Budget Management GTM Event Management Brand Strategy Media Relations

Area Visual Merchandising Manager

SuitSupply

Jan 2014 - Jan 2016 (2 years)

Shaped in-store storytelling and product presentation across flagship locations. Led visual rollouts for seasonal collections and key store openings.

Visual Merchandising Product Presentations Seasonal Collections

Visual Merchandising Coordinator

Hugo Boss

Jan 2014 - Jan 2015 (1 year)

Selected for an exclusive international HQ placement supporting global visual strategy. Developed visual campaigns across U.S. flagships in alignment with global marketing teams.

Visual Merchandising Global Visual Strategy Campaign Development

Education

Degrees, certifications, and relevant coursework

Solent University

BA (Hons) Business Management & Marketing, Business Management & Marketing

Grade: First Class Honours

Achieved First Class Honours in Business Management & Marketing. Studied at Solent University from 2011 to 2014, gaining comprehensive knowledge in business and marketing strategies.

Oaklands College

BTEC Foundation Diploma in Art & Design, Art & Design

Grade: Distinction

Completed a BTEC Foundation Diploma in Art & Design at Oaklands College. Achieved a Distinction grade, developing a strong foundation in art and design principles.