Mohammed Ihab

I’m a Digital Marketing professional with 4+ years of experience in FMCG and retail marketing, focused on building brands through digital execution and measurable commercial outcomes. I translate consumer and shopper insights into communication plans aligned with business KPIs.

Right now, I work as a Senior Digital Marketing Specialist at LuLu Hypermarkets, where I drive digital marketing execution across multiple categories. I plan and optimize paid media across Meta, TikTok, YouTube, and Local SEO, managing monthly budgets and improving performance through A/B testing of audiences, creatives, and placements against ROAS/CPM objectives.

Alongside my retail role, I’ve led end-to-end performance marketing for e-commerce and digital platforms—covering paid media, email marketing, SEO, and performance reporting. I partner with creative, agency, and technical teams, develop TikTok/Reels content concepts, and use tools like SEMrush, Ahrefs, Google Search Console, Google Tag Manager, Analytics, and Hotjar to turn data and shopper signals into continuous growth.