At Nahdi Medical Company, I manage performance marketing across Wellness, Nutraceuticals & Nutrition, and Home Health Care in Saudi Arabia, delivering average month-over-month revenue growth of 30%. For the newly launched Pet Care category, paid media contributed 60% of total category revenue at an average ROAS of 7.0.
I also resolved product-feed and catalog issues for Nahdi UAE, tripling revenue, and build GA4 reports and executive dashboards with Excel and Looker Studio. I use Adjust MMP to measure mobile acquisition, attribution, campaign performance, and user journeys.
Previously, at HiveAnalytics, I managed paid media budgets for 15 brands across the MENA region. I drove EGP 43 million in revenue for a fashion brand in six months and improved a coffee brand’s ROAS from 2.78 to 5.67 through testing and optimization.
