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Muhammad Abdul Ahad Anwar

@muhammadabdulahadanw

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Retail Development Manager at JazzCash who led Karachi’s cashless airport transition and grew Quality Merchants by 57%.

Pakistan

Message

At JazzCash, I lead and performance-manage a 10-member JCS team that consistently achieves 100%+ KPI targets. I directed the team’s work behind 57% growth in Quality Merchants and the transition of Jinnah International Airport Karachi to fully cashless operations via JazzCash QR.

I also built the team into Karachi’s highest-volume-generating unit, producing PKR 1.2B+ monthly. At Telenor Pakistan, I led a sales team, managed three distributors, and exceeded the Q1 2025 New Customer Acquisition target by 5%.

At CM-Pak (ZONG), I led sales execution across four distributors and built customized Excel dashboards to give senior leadership visibility into team performance. I hold an MBA from SZABIST and a BBA from Bahria University.

Experience

Work history, roles, and key accomplishments

Current

Retail Development Manager

Current

JazzCash

Jun 2025 - Present (1 year 4 months)

Lead and performance-manage a 10-member team, consistently achieving 100%+ KPI targets. Directed team execution behind a 57% growth in Quality Merchants and led digital transformation of Jinnah International Airport Karachi to fully cashless operations.

Team Leadership Performance Management KPI Management Digital Transformation Merchant Growth Operations

Area Sales Manager

Telenor Pakistan

Nov 2023 - May 2025 (1 year 6 months)

Led and coached a high-performing sales team, instilling a performance-driven culture that improved field productivity. Managed and scaled 3 key distributors, exceeding Q1 2025 New Customer Acquisition target by 5% and delivering 8% operational cost reduction.

Sales Leadership Team Coaching Distributor Management Territory Management KPI Management Cost Reduction

Area Sales Manager (Grid Manager)

CM-Pak (ZONG)

Sep 2022 - Oct 2023 (1 year 1 month)

Led sales execution and team performance across 4 distributors, strengthening territory coverage. Enforced credit and trade-term discipline, achieving a 5% SKU availability improvement and an 8% cost reduction.

Sales Execution Distributor Management Credit Control Trade Terms SKU Management Cost Reduction

Grid Channel Executive

CM-Pak (ZONG)

Sep 2019 - Sep 2022 (3 years)

Managed performance reporting and coaching support for a team of 35 BDOs. Built customized Excel dashboards to give senior leadership visibility into team performance.

performance reporting Coaching Excel Dashboard Team Coordination Operations

Education

Degrees, certifications, and relevant coursework

SZABIST

Master of Business Administration, Marketing & Management

Grade: CGPA: 3.33

Master of Business Administration in Marketing and Management from SZABIST, Karachi, with a CGPA of 3.33 and an individual thesis.

Bahria University

Bachelor of Business Administration, Marketing

Grade: CGPA: 3.33

Bachelor of Business Administration in Marketing from Bahria University, Karachi, with a CGPA of 3.33 and awarded a laptop under the Prime Minister Laptop Scheme.