Open to opportunities

Yugesh Chandira Sekaran

@yugeshchandirasekara

Message

Salesforce Marketing Cloud specialist driving personalized, automated email journeys and data-driven campaigns.

India

Message

What I'm looking for

I seek a role building scalable, data-driven email journeys and marketing automation in a collaborative team that values measurable growth and technical excellence.

I am a Salesforce Marketing Cloud specialist with three years of hands-on experience designing and executing personalized email campaigns, leveraging Journey Builder, Automation Studio, and AMPscript to drive measurable engagement and conversions.

I have implemented end-to-end nurture campaigns, integrated SFMC with Salesforce CRM and third-party systems, and created data models, Data Extensions and attribute groups to support targeted segmentation and analytics.

I combine technical skills (AMPscript, SQL, APIs, HTML/CSS) with campaign strategy and reporting to optimize performance, improve lead generation across US/UK/Canada, and deliver continuous improvements to marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Marketing Cloud Specialist

Current

Collabera Talent Solutions

Mar 2025 - Present (6 months)

Automated complex Journey Builder workflows and executed personalized email campaigns using AMPscript and dynamic content, improving campaign efficiency and targeting. Configured data integrations, custom objects in SFDC, and delivered campaign analytics to drive continuous improvement.

Salesforce Marketing Cloud AmpScript Automation Studio Data Extensions SQL Analytics Builder

Marketing Cloud Specialist

Gallagher Service Centre

Oct 2023 - Jan 2025 (1 year 3 months)

Implemented end-to-end nurture campaigns and integrated SFMC with Salesforce CRM, built data models and reports, and managed APIs to improve lead generation across US/UK/Canada markets. Conducted A/B tests and analytics to optimize email performance.

Automation Studio Data Extensions AmpScript Reporting Data Loader

SFMC Campaign Specialist

Astralprise Software Technologies

Apr 2022 - Oct 2023 (1 year 6 months)

Built and optimized automated customer journeys for APAC and ME regions using Journey Builder and AMPscript, integrated SFMC with third-party systems, and ran A/B tests to increase engagement and conversions.

AmpScript A B Testing Integration Data Management Reporting

Education

Degrees, certifications, and relevant coursework

Don Bosco College, Yelagiri Hills

Bachelor of Science, Mathematics

2019 - 2022

Completed a Bachelor of Science in Mathematics between May 2019 and March 2022, focusing on quantitative and analytical skills relevant to data-driven marketing roles.