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Mubeen Pasha

@mubeenpasha

Fractional Head of Growth at YamuMedia, delivering 5–9x ROAS across four client accounts with AI-assisted growth systems.

India

Message

At YamuMedia, I serve as Fractional Head of Growth for four client accounts, covering growth strategy, paid media, SEO/GEO, lifecycle marketing, and AI automation across more than $500K in monthly ad spend. I’m consistently delivering 5–9x ROAS while building acquisition and reporting systems that reduce execution time and improve decision-making.

At Virtual Staff LLC, I helped scale annual revenue from $400K to $10.8M over three and a half years. I rebuilt the acquisition engine and raised conversion rates 64% through structured testing, on-site personalization, and AI tools.

I also launched the affiliate channel from zero, contributing to a 48% sales uplift, and lifted customer lifetime value 32% with retention and lifecycle email programs. I put the brand into AI search results early and automated recurring marketing work with tools including n8n, Make, and Zapier.

Earlier, at YourDOST, I generated 100+ marketing-qualified leads a month and improved social engagement and customer retention. I’m happy to walk through the strategy, execution, and numbers behind these results.

Experience

Work history, roles, and key accomplishments

Current

Fractional Head of Growth

Current

YamuMedia

Jan 2026 - Present (9 months)

Serves as Fractional Head of Growth for four client accounts, owning growth strategy, paid media, SEO/GEO, lifecycle marketing, and AI automation across more than $500K in monthly ad spend. Consistently delivers 5–9x ROAS across the portfolio while building AI-assisted acquisition and reporting systems.

Growth Strategy Paid Media SEO GEO Lifecycle Marketing AI Automation ROAS optimization Reporting Systems

Head of Marketing

Virtual Staff LLC

Aug 2022 - Jan 2026 (3 years 5 months)

Scaled annual revenue from $400K to $10.8M (27x) over three and a half years by rebuilding the acquisition engine across Google, Meta, and LinkedIn ads, SEO, and lifecycle marketing. Raised conversion rates 64% with a structured CRO program and launched an affiliate channel that grew into a 48% sales uplift.

Google Ads Meta Ads LinkedIn Ads SEO Lifecycle Marketing CRO Affiliate Marketing HubSpot Mailchimp GA4 Tag Manager N8n Make Zapier Custom GPTs Generative Engine Optimization AI Tools Team Leadership

Digital Marketing Manager

Thriftizer Solutions LLP

Mar 2022 - Jul 2022 (4 months)

Delivered ROAS of up to 12x running paid advertising for a portfolio of e-commerce clients, managing budgets, audiences, creative, and performance tracking. Led a team of specialists shipping campaigns on tight timelines and budgets with regular client reporting.

Paid Advertising ROAS optimization Budget Management Team Leadership Client Reporting Market Research Competitive Analysis

Digital Marketing Manager

YourDOST

Feb 2021 - Jan 2022 (11 months)

Generated 100+ marketing-qualified leads per month by combining performance marketing on Google and Meta, SEO, email campaigns, and outbound prospecting. Boosted social engagement 50% and lifted customer retention 20% through content strategy, community management, and segmented email campaigns.