Open to opportunities

MOUHAMADOU DIOP BA

@mouhamadoudiopba

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Digital strategy specialist with expertise in CRM and marketing automation.

Senegal

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What I'm looking for

I seek a dynamic role where I can leverage my digital strategy expertise to drive impactful marketing initiatives and enhance customer experiences.

I am a dedicated Digital Strategy Specialist and CRM expert with a strong focus on enhancing customer experiences through innovative digital solutions. My expertise lies in ERP/CRM integration and Agile project management, where I leverage tools like Salesforce, Brevo, and HubSpot to develop effective digital strategies. I am passionate about maximizing online visibility and driving the efficiency of digital initiatives.

Throughout my career, I have successfully executed targeted email marketing campaigns and developed CloudPages to enhance user experiences. My role as an SFMC Consultant involved building customer journeys aligned with marketing objectives and conducting comprehensive audits to optimize SFMC usage. I take pride in my ability to analyze conversions and improve campaign performance, ensuring that my clients achieve their marketing goals.

With a results-oriented mindset, I continuously strive to provide optimal customer experiences. I have a proven track record of managing ERP and CRM software implementations, optimizing project management processes, and enhancing collaboration within teams. I am committed to driving success through data-driven strategies and innovative solutions.

Experience

Work history, roles, and key accomplishments

SFMC Consultant

Keliba Consulting

May 2023 - Sep 2023 (4 months)

Provided IT support for Salesforce Marketing Cloud (SFMC) technical issues, executed targeted email marketing campaigns, and developed CloudPages to enhance user experience. Conducted audits and integrated SFMC with Salesforce CRM for unified customer data management.

Salesforce Marketing Cloud Email Marketing Data Analysis Customer Journey Mapping Technical Support CRM

IT Consultant

Fastosh Software

Jan 2022 - Mar 2023 (1 year 2 months)

Designed and developed customized websites based on client expectations, optimized organic search (SEO), and implemented Ads marketing campaigns on search engines. Provided technical support and continuous website maintenance.

Web Development SEO Optimization SEM Technical Support Maintenance Digital Marketing

Bid & IT Support Manager

Geocom France Informatique

Oct 2021 - Feb 2022 (4 months)

Managed bid responses and prepared budget estimates. Configured software according to client specifications and oversaw after-sales service operations, ensuring customer satisfaction and loyalty.

Bid Management Software Configuration Customer Support Technical Documentation Project Management Client Relationship Management

Customer Relations Officer

Majorel Senegal

Nov 2019 - Aug 2021 (1 year 9 months)

Provided customer support via phone and chat, addressing inquiries and handling complaints to improve customer satisfaction. Monitored client relationships to strengthen loyalty and contributed to service process improvements.

Customer Support Complaint Handling Client Relationship Management Communication Skills Problem Solving Team Collaboration

IT Support

CHR Saint-Louis

Jul 2018 - Nov 2018 (4 months)

Diagnosed and resolved IT issues, installed and configured operating systems for medical equipment, and implemented a Hospital Information System for the laboratory. Trained and supported users in adopting new systems.

IT Support System Implementation Technical Troubleshooting User Training User Support

Technical Manager

Entreprise Fastosh

Jul 2018 - Nov 2018 (4 months)

Coordinated project management by optimizing Jira and Trello use, supervised project processes, and enhanced work organization by integrating collaborative tools. Assisted users across various hospital departments.

Project Management Jira Trello Team Collaboration Process Optimization Technical Support Communication Skills

Education

Degrees, certifications, and relevant coursework

Université Assane Seck de Ziguinchor

Master's in Information Systems, Information Systems

2021 -

Pursuing a Master's degree in Information Systems, focusing on advanced topics in digital strategy and CRM integration.

Université Assane Seck de Ziguinchor

Bachelor's in Computerized Management, Computerized Management

2018 - 2021

Studied computerized management with a focus on optimizing organizational processes and systems. Completed a thesis on the optimization of hospital information systems.