Aïssatou Touré
@assatoutour
I build digital campaigns, content, and brand identities from strategy to execution.
SenegalWhat I'm looking for
I'm leading The Cake Lab's complete rebrand in Dakar, shaping its visual identity, name, positioning, logo, brand guidelines, and digital communication.
I've also created and optimized social campaigns for La Poste Nationale and Université Internationale de Rabat, while producing filmed and edited content for Ndindy Electronic. My background combines digital marketing, brand strategy, community management, content creation, and customer service.
Experience
Work history, roles, and key accomplishments
Rebranding Project Manager
The Cake Lab
Leading the complete rebranding of the business, including visual identity, name, and positioning. Redesigning the logo, brand guidelines, and digital communication.
Digital Marketing Intern
La Poste Nationale
Jul 2024 - Sep 2024 (2 months)
Designed and executed social media campaigns, created a full campaign for July, and analyzed performance to optimize digital actions.
After-Sales Assistant
Orbis Automotive
May 2023 - Jun 2023 (1 month)
Handled customer requests and after-purchase support, coordinated between technical teams and customers, and improved response times and service efficiency.
Volunteer
Lanartaqui Organization
Jan 2023 - Jan 2023 (0 months)
Distributed meals to underserved communities during Ramadan.
Digital Marketing Intern
Université Internationale de Rabat
Jun 2022 - Jun 2022 (0 months)
Created content and advertising posters for the academic year and conducted market research to optimize digital campaigns.
Community Manager
Ndindy Electronic
Jan 2025 - Present (1 year 8 months)
Developed a six-month communication plan and produced, filmed, and edited campaign content.
Education
Degrees, certifications, and relevant coursework
Université Internationale de Rabat
Master's, Digital Marketing
2025 -
Pursuing a Master's in Digital Marketing, specializing in brand strategy and supply chain.
Université Internationale de Rabat
Bachelor's, Marketing, Branding & Supply Chain Management
2022 - 2025
Completed a Bachelor's in Marketing, Branding & Supply Chain Management.
Université Internationale de Rabat
Political Science
2020 - 2022
Studied Political Science at Université Internationale de Rabat.
ESP Dakar
Banking, Finance & Insurance
2019 - 2020
Studied Banking, Finance & Insurance at ESP Dakar.
Tech stack
Software and tools used professionally
Availability
Location
SenegalAuthorized to work in
Salary expectations
Skills
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