Mostafa Youssef

Strategic partner to Google Ads agencies across MENA, owning portfolio growth through technical audits, AI-driven analysis, and cross-market expansion, working directly with agency C-level (CMOs, CTOs).

• Manage multi-agency Google Ads portfolios across MENA, aligning campaign execution with client business objectives and revenue goals.
• Run full-funnel audits of Search, Display & Performance Ma

Strategic partner to Google Ads agencies across MENA, owning portfolio growth through technical audits, AI-driven analysis, and cross-market expansion. Managed multi-agency portfolios, ran full-funnel audits, and led AI-first strategy to shift agencies to data-backed roadmaps.

Owned mid-market, high-budget Google Ads portfolios across MENA, focused on full-funnel expansion and performance scaling.

• Cut cost per conversion (CPA) by up to 50% via tCPA bidding, stronger conversion-quality signals, and restructuring underperforming campaigns.
• Scaled accounts from break-even to 3X ROAS through advanced Search restructuring and retargeting layers.
• Drove account expansio

Managed high-volume SMB Google Ads accounts across MENA, taking small businesses from little/no digital presence into structured, performance-driven advertising.

• Recognized as Top Performer for 6 consecutive quarters, consistently exceeding targets across SMB portfolios.
• Built and optimized Search, Display & Performance Max campaigns via bid-strategy refinement, keyword restructuring, and bud

Evaluated search relevance and ad quality for global digital platforms, ensuring alignment between user intent, search results, and ad delivery.

• Maintained 95%+ accuracy at high volume under strict deadlines.
• Assessed search output and ad relevance using structured evaluation frameworks, feeding algorithmic targeting and ranking improvements.
• Performed detailed content audits against strict

Took a purposeful career break to volunteer as a camp host in a protected area. Provided full-spectrum hosting services (A–Z), including guest reception, site maintenance, meal coordination, and local experience facilitation, while supporting eco-tourism and sustainability efforts in a remote natural setting.

Managed high-value and VIP telecom accounts (mobile, internet, IPTV) with technical, billing, and service support.

• Consistently exceeded CSAT and AHT KPIs in a high-pressure environment.
• Served as Voice of Customer (VoC) analyst, aggregating insights from 100+ agents to flag systemic service gaps.
• Produced executive reports that directly drove process and CX improvements.
• Resolved complex

Drove outbound revenue through upselling, contract upgrades, and retention for UK customers.

• Ranked top-performing sales rep, consistently exceeding monthly revenue and conversion targets.
• Converted mid-contract customers to higher-tier plans by matching product value to usage needs.
• Lifted conversion in objection-heavy calls through consultative, value-based selling.

High-volume inbound support for UK customers — billing, technical, and contract resolution.

• Improved retention by spotting upsell opportunities and routing qualified leads to sales.
• Maintained high CSAT while balancing efficiency targets.
• Partnered with technical and legal teams to resolve complex account issues.

Owned full-cycle outbound sales, from lead generation to close.

• Consistently hit KPIs through disciplined pipeline management.
• Recovered lost revenue by reactivating churned customers via targeted outreach.
• Mentored new hires and supported closing on complex deals, lifting team conversion.