Open to opportunities

Serhii Hordiienko

@serhiihordiienko

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Senior Performance Marketer at Upwork scaling paid acquisition across Meta and Google Ads.

United States

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What I'm looking for

I’m open to full-time and part-time remote opportunities in Performance Marketing, Paid Media and Paid Acquisition.

At Upwork, I manage paid acquisition for e-commerce, B2B and service businesses across Meta Ads and Google Ads. I own strategy, execution, tracking, optimization and reporting.

I’ve worked with 60+ businesses and managed individual advertising budgets ranging from five figures to approximately $300K per month. For one e-commerce business, I scaled monthly revenue from $10K to $60K while maintaining 5x+ ROAS.

I’ve reduced conversion costs by up to 3.5x and built and optimized acquisition systems using Meta, Google, GA4 and GTM. I look beyond ad platforms to identify issues in tracking, landing pages and funnel conversion.

At Impactable - B2B Ads Agency, I managed B2B lead-generation campaigns, tested targeting and messaging, and analyzed campaign performance and lead quality. I’m open to full-time and part-time remote opportunities in Performance Marketing, Paid Media and Paid Acquisition.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Buyer

Current

Upwork

Jul 2019 - Present (7 years 4 months)

Managed paid acquisition for e-commerce, B2B and service businesses across Meta Ads and Google Ads, owning strategy, execution, tracking, optimization and reporting.

• Worked with 60+ businesses across paid acquisition engagements
• Managed individual advertising budgets ranging from five figures to approximately $300K/month
• Scaled an e-commerce business from $10K to $60K in monthly revenue

Media Buyer

Impactable - B2B Ads Agency

May 2024 - Sep 2025 (1 year 4 months)

Managed paid acquisition for B2B clients within a specialized advertising agency, with responsibility across Google Ads, campaign optimization, tracking, testing and client-facing performance analysis.

• Managed and optimized B2B lead-generation campaigns
• Analyzed performance across campaign, conversion and lead-quality signals
• Tested targeting, messaging and budget allocation
• Communica