At Marriott International, I set up, ran, and optimized Google Ads and Meta Ads campaigns for hotel accounts in DACH and Eastern Europe. I managed campaign budgets and tracked performance, including CTR and CPC.
I also managed content quality, user experience, and localization for Marriott.com hotel websites across EMEA. I audited pages and created CMS landing pages, while overseeing OTA and metasearch listings.
At N52 Solutions, I configure Creatio CRM across Marketing, Sales, and Service. I build automated workflows and map client processes through discovery sessions and BPMN.
My move into CRM consulting has broadened my understanding of customer journeys and marketing automation. I also developed digital marketing experience through internships at Marriott International and Vision Factory.
