Open to opportunities

Александр Коваль

@0005469

Message

I grow e-commerce revenue through accountable paid media, lifecycle automation, SEO, and conversion optimisation.

Australia

Message

What I'm looking for

I'm open to permanent and fixed-term digital marketing opportunities in Brisbane from 2026, where I can own the full performance mix across paid media, SEO, lifecycle automation, CRO, and analytics.

I've led digital marketing for Smart Beauty's four-brand e-commerce portfolio across three international markets, managing $300K AUD per month in paid media for a $40M AUD annual-revenue business. I delivered 18x ROAS on contextual campaigns, 9x on paid social, and 2x year-on-year portfolio revenue growth while keeping ad spend below 15% of revenue.

I build the full performance engine, from Google Ads, Meta, SEO, CRO, and lifecycle automation to GA4, Looker Studio, and Power BI reporting. Across Smart Beauty, Mybox, Yandex, and Korston Hotels and Restaurants, I've managed multi-market campaigns, enterprise accounts, lead generation, and localized performance programs.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Smart Beauty

Oct 2021 - Jun 2026 (4 years 8 months)

Managed a 4-brand e-commerce portfolio with $40M AUD annual revenue, overseeing a $300K AUD/month paid media budget across Google Ads, Meta, programmatic, and affiliate channels. Delivered 18x ROAS on contextual campaigns and 9x on paid social, while driving 2x year-on-year revenue growth.

Google Ads Meta Ads Programmatic Affiliate Marketing Klaviyo Mailchimp Sendgrid GA4 Power BI SEO CRO A B Testing Budget Management Team Leadership

Education

Degrees, certifications, and relevant coursework

Moscow Polytechnic University

Bachelor of Information Systems and Technology, Information Systems and Technology

2014 - 2019

Activities and societies: Coursework: internet marketing and advertising, web analytics, SEO, social media marketing, strategic web project management, UX.

Pursued a Bachelor of Information Systems and Technology with a focus on Web Technologies, including coursework in internet marketing, web analytics, SEO, and social media marketing.