At TFM Digital, I managed paid media strategy and execution across client accounts, translating business goals into measurable media objectives and test roadmaps. I also managed and mentored a team of three specialists and delivered company-wide training across 10 digital platforms.
For a furniture retailer, I led a multi-channel paid media strategy that drove $1.22M in GA revenue, with more than 75% attributed to paid channels. I also planned and executed a $333K Christmas campaign for a 28-location hair and beauty business, delivering a 47% year-over-year sales lift, 4.6 ROAS, and $1.53M in revenue.
