GTGia-Han Tran
@gia-hantran
Brand and social strategist driving identity, storytelling, and campaign growth across APAC.
AustraliaWhat I'm looking for
I am a results-driven brand manager and social strategy specialist with experience leading APAC masterbrand campaigns, partnerships, and digital activations that measurably grew awareness and consideration.
At Bupa Australia I launched two masterbrand campaigns, led the Paralympics Australia partnership and TikTok entry, and delivered large-scale brand activations including work at the 2024 Paris Games that increased product awareness and target-segment recall.
I combine strategic brand governance, content and campaign planning, stakeholder management, and hands-on digital storytelling using tools like Google Analytics, Meta Ads, WordPress and Asana to deliver consistent tone, accessibility best practice, and measurable impact.
Experience
Work history, roles, and key accomplishments
Brand Manager (APAC)
Bupa Australia
Jan 2022 - Sep 2024 (2 years 8 months)
Launched two master brand campaigns increasing product awareness by 21% and led partnership with Paralympics Australia and brand ambassadors to lift preference by 3.1%; spearheaded TikTok entry increasing brand awareness in target younger audiences by 6.4%.
Marketing & Communications Specialist
4D Medical
Jan 2021 - Dec 2021 (11 months)
Managed relationships with KOLs, agencies and stakeholders to elevate brand reach across organic and earned media; acted as brand guardian to ensure consistent storytelling, tone and visual alignment.
Marketing Specialist
Priceline Pharmacy
Jan 2019 - Dec 2020 (1 year 11 months)
Created campaign briefs, monthly recaps and analytics for stakeholders and developed briefing packs to socialise marketing activity company-wide to support sales and operations.
Education
Degrees, certifications, and relevant coursework
RURMIT University
Diploma, Digital Campaigns
Completed a Future Skills Diploma in Implementing Digital Campaigns to develop practical digital marketing and campaign implementation skills.
TMThe University of Melbourne
Bachelor of Commerce, Marketing & Economics
2015 - 2018
Completed a Bachelor of Commerce with majors in Marketing and Economics, focusing on marketing strategy and economic principles.
Availability
Location
AustraliaAuthorized to work in
Job categories
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