Chirag Kothiya

I am a seasoned Media Buyer with a strong passion for data and a proven track record in Lead Generation and E-Commerce. Currently, I manage large-budget paid social campaigns on platforms like Facebook and Instagram, focusing on search arbitrage. My experience includes overseeing budgets exceeding $25k a day on Meta ads, where I optimize campaigns for lead generation goals. My holistic approach has enabled me to generate profit margins exceeding 25% at this scale.

In my previous roles, I developed targeted ad campaigns for educational brands and managed Facebook and Google Ads for various EdTech companies. I have successfully created effective lead magnets and optimized campaigns to reduce cost per lead while increasing daily leads. My collaborative efforts with content writers and graphic designers have consistently achieved desirable customer acquisition costs and improved lead metrics.

As a Digital Marketing Manager at AlphaNine, I achieved one of the highest return on ad spend (ROAS) in the electronics category, generating over 50+ ROAS. My entrepreneurial journey includes co-founding The Shoppers, where I scaled the brand from zero to 1 million INR per month in revenue through effective digital marketing strategies. I am eager to leverage my skills and experiences to drive impactful results in future endeavors.