Monari Lydiah

Owned end-to-end digital performance and precision marketing strategy across 8 CEWA markets, managing multi-million Euro annual investment across paid media, influencer, social content, and e-commerce. Pioneered one of Sub-Saharan Africa's first precision marketing campaigns, delivering 20% cost reduction and 2.5X ROI.

Managed performance marketing for blue-chip clients across FMCG and Banking, including Diageo, Safaricom, KCB, Absa SSA, Beiersdorf, Red Bull, Nestlé, Coca Cola, Hennessy, and Jack Daniel's. Led the Malaria No More Zero Malaria campaign, reaching 55M+ Africans and driving 7M+ clicks, and delivered 7X ROAS for Absa Timiza app.

Managed digital and e-commerce campaigns across Social Media, Google (GMP), programmatic platforms, and Snapchat for clients including Safaricom and ICEA LION. Drove 1M+ increased annual exposures for Safaricom SEM & SEO revamp and delivered $100K+ revenue for MASOKO e-commerce launch.

Set up and managed campaigns across Social Media, Google, and programmatic channels, building foundational expertise in campaign analytics and optimisation. Managed social media and copywriting projects for clients including Diageo, Nestle, and Cadbury.

Grade: GPA 3.41

Activities and societies: Dean's List × 6 Semesters

Pursued a BA in Communications with a focus on Public Relations, achieving a GPA of 3.41 and making the Dean's List for six semesters.