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Moiz Khan

@moizkhan6

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Head of Growth & Performance Marketing | 13 years | Remote from Karachi (UTC+5) | Available immediately

Pakistan

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What I'm looking for

I want a Head of Growth, Head of Performance Marketing or Director of Growth role, remote from Karachi (UTC+5), in-house in Karachi, or in the UAE, Saudi Arabia or Qatar (I can relocate within two weeks of an offer). Abroad, I'm also open to hands-on growth or performance marketing manager roles. Full time or contract, directly or via an employer of record. Available immediately.

I am a digital marketing leader with 13 years of experience across edtech, fintech and D2C, and I have headed digital and growth departments at Habib University, Extreme Commerce and MCB Funds. My core discipline is customer acquisition, full-funnel growth, lifecycle marketing and unit economics.

At Habib University, annual student applications grew from 3,000 to 11,000 in Year 1 and 15,000 in Year 2. At Extreme Commerce, one month brought 357 enrollments and $357,000 in revenue on PKR 4 million of ad spend (a 14.28 ROAS), the flagship program held a ROAS of 14 on an average $60,000 a month in ad spend, and blended CAC fell 8-10% year over year. At MCB Funds, I co-developed the iSave app and grew investment activity 15-25% month over month.

I judge spend on MER and CAC payback rather than in-platform ROAS, I built the CRM at Extreme Commerce from the ground up, and I use agentic AI workflows on Claude, Gemini and ChatGPT for performance marketing plans, creative strategy and ad copy.

I work from Karachi (UTC+5), one to two hours ahead of the Gulf and four to five hours ahead of the UK, and I have run my own consultancy, Ask Moiz, remotely since July 2023. I am available immediately, as an employee, a contractor or through an employer-of-record service.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Ask Moiz

Jul 2023 - Present (3 years 3 months)

Founder of Ask Moiz, a growth and performance marketing consultancy run remotely from Karachi since July 2023. Runs AM Digital Academy, the training arm of Ask Moiz, and publishes on LinkedIn under the Ask Moiz brand. Website: askmoiz.digital

Growth Marketing Performance Marketing

Head of Digital

Habib University

Jan 2025 - Aug 2026 (1 year 7 months)

Scaled annual student applications from 3,000 to 11,000 in Year 1 and 15,000 in Year 2 through a full-funnel growth program across Meta, Google Ads and LinkedIn; enrolled students grew from 550 to 650. Drove a 166% rise in September intake conversions. Built a lifecycle email program: 1,200% more subscriptions and a 27% lift in email-attributed conversions. Led a team of up to 25.

Meta Ads Google Ads LinkedIn Ads GA4 CRM Agentic AI Claude Gemini ChatGpt Email Marketing Lifecycle Marketing Content Strategy Instagram Stakeholder Management

Fractional CMO

International Center of Excellence

Mar 2024 - Aug 2024 (5 months)

Six-month fractional CMO contract. Managed full-funnel growth strategy across paid media on Meta and Google Ads, lifting conversion rate 14% through growth experimentation (creative and audience A/B testing). Grew qualified lead generation 293% with gated and ungated program content. Cut cost per acquisition 20% while maintaining lead quality.

Meta Ads Google Ads A B Testing Lead Generation Performance Marketing Reporting

Head of Digital & Performance Marketing

Extreme Commerce

Feb 2020 - Feb 2024 (4 years)

Converted 357 program enrollments in a single month, generating $357,000 in revenue on PKR 4 million of ad spend at a 14.28 ROAS. Drove a ROAS of 14 on the flagship program at an average $60,000 a month in ad spend; judged spend on MER and CAC payback, taking blended CAC down 8-10% year over year. Built a CRM from the ground up, lifting deal-closing capacity by 35%.

Meta Ads Google Ads ROAS CAC CRM SEO Content Strategy Facebook CRO Crazy Egg GA4

Head of Digital

MCB Funds

Jul 2018 - Jul 2020 (2 years)

Co-developed iSave, Pakistan's first mutual fund app, driving 15-25% month-over-month growth in investment activity. Attracted PKR 300 million in average monthly investment inflow on $1,000 a day in ad spend. Delivered an average ROAS of 40 across Meta and Google Ads. Retention and LTV program: 10% retention boost and 20% increase in customer LTV.

Meta Ads Google Ads Power BI Firebase Retention LTV Push Notifications Email Marketing Retargeting Social Media

Co-Founder & Director of Digital Marketing (Growth & Performance)

Omnic Interactive

Mar 2017 - Jun 2018 (1 year 3 months)

Launched Pakistan's first direct-to-consumer dropshipping business, generating $150,000 in total revenue in 10 months at an average ROAS of 7. Boosted average order value by $120 per customer and grew organic social community to 180,000 members.

Dropshipping Shopify ROAS Upselling Social Media Affiliate Marketing 90MinNetwork

Assistant Manager Social Media Marketing

Disrupt (formerly Gaditek)

Feb 2015 - Mar 2017 (2 years 1 month)

Elevated website traffic by 30% in 11 months through a social-first content and CTA strategy. Broadened the target-demographic follower base by 15% through tailored content, hashtag strategy and influencer engagement. Lifted brand mentions by 25% through prompt community engagement, UGC amplification and thematic campaigns.

Social Media Marketing Content Strategy Community Engagement UGC BuzzSumo Hashtag Strategy