Muhammad Umer

I’m a performance-driven Digital Marketing Specialist and founder of Superfoodie.pk, Pakistan’s first educational superfoods brand. In 12 months, I scaled combined monthly revenue from PKR 150K to PKR 830K across Daraz and Shopify.

I run Meta Ads with a CFO-style accountability mindset—achieving 7.4 ROAS on a PKR 70K+/month budget. I build results through disciplined audience segmentation, creative iteration, and full-funnel CRO, then keep the numbers honest with reporting I can act on immediately.

My growth engine is conversion: I engineered a 7.7% website CVR (5–7× the industry benchmark) via systematic A/B testing of landing pages, offer framing, and CRO sprints. I also reduced Cost per Acquisition to PKR 220 by implementing retargeting funnels, pixel event optimization, and audience exclusion logic to remove wasted spend.

Beyond paid media, I design TOFU→MOFU→BOFU funnel architecture across D2C Shopify and Daraz, pairing influencer campaigns and UGC creatives to build brand authority in a near-zero-awareness category. I’ve also scaled operations from a solo operator into a 4-person freelance team—owning recruitment, workflow design, and performance management end-to-end.