Moisés García Lizarde

Planned and managed full-funnel media campaigns across paid search, paid social, display, and retail media to optimize performance at each stage. Translated data into actionable business cases, upskilled the planning team on data-driven processes, and delivered strategy presentations on emerging trends.

Managed supplier relationships to secure favourable costs and processed purchase orders to ensure accurate, timely completion of administrative activities. Monitored stock and delivery progress, and conducted competitor analysis to support category strategy and commercial positioning.

Led daily ecommerce digital operations across multiple platforms, overseeing campaign execution and conversion. Coordinated cross-functional campaigns to boost sales performance and customer engagement, and continuously optimized digital touchpoints to improve customer experience.

Developed content KPI tracking and supported digital operations productivity. Managed large product-catalog datasets to enhance the customer journey and monitored websites to identify opportunities and meet improvement targets.

Created SEO-focused ecommerce content, including keyword-optimized product descriptions, headlines, and metadata, ensuring consistency and quality standards. Supported in-store photo shooting sessions across multiple product categories to help maintain content readiness.

Currently completing an MSc in Marketing at Durham University, with relevant modules in Digital Marketing and Influencer & Content Marketing.

Grade: 2:1

Completed a BA in Commercial Relations at Instituto Politécnico Nacional, earning a 2:1 grade. Dissertation seminar focused on public support for starting up small businesses.