Lauren Buckley
@laurenbuckley
Results-driven Media Planning Account Manager with a passion for music.
United KingdomWhat I'm looking for
I am a results-driven and innovative marketing professional with extensive experience in media planning and a passion for music. My career has been defined by my ability to develop and manage paid media strategies across offline, online, and emerging media channels. I have successfully led high-impact title and brand campaigns across EMEA, ensuring strategic alignment and efficient resource deployment.
In my role as a Media Planning Account Manager, I have honed my skills in campaign planning, budget allocation, and performance optimization. I thrive on collaboration, working closely with creative and product teams to develop high-performing ad creatives that translate strategic insights into compelling campaign assets. My data-driven approach allows me to continuously test and iterate on campaign strategies, driving conversion and improving efficiency.
With a strong background in project management and stakeholder communication, I have managed multi-million-pound paid media campaigns for major clients, ensuring clear communication and strategic alignment throughout the campaign lifecycle. I am dedicated to leveraging insights and industry trends to inform future campaign strategies and drive innovative concepts.
Experience
Work history, roles, and key accomplishments
Media Planning Account Manager
Essencemediacom UK
Jan 2023 - Present (2 years 11 months)
Led multi-million pound paid media campaigns for Sky Entertainment, promoting new TV shows, theatrical releases, and on-platform cinema content. Managed critical day-to-day client relationships for entertainment and cinema campaigns, ensuring clear communication and strategic alignment.
Global Account Planner
Essencemediacom WorldWide
Jan 2022 - Present (3 years 11 months)
Led global paid media planning for film releases across AU, FR, DE, UK, MX, BR. Coordinated with local market buying teams for seamless execution.
Regional Strategy & Planner Manager - EU
WPP Open Door - Amazon Prime Video
Developed and managed paid media strategies across offline, online and emerging media channels. Managed end-to-end campaign planning, budget allocation, and performance optimization for high-impact title and brand campaigns across EMEA.
Education
Degrees, certifications, and relevant coursework
Chartered Institute of Marketing
Professional Marketing, Marketing
Grade: Distinction
Achieved a Distinction in Professional Marketing from the Chartered Institute of Marketing. This qualification demonstrates a high level of expertise in marketing principles and practices.
Associate Project Management course
APM Qualification, Project Management
Undertook the Associate Project Management course, earning an APM Qualification. This course provided essential skills in project management methodologies and practices.
OUOxford University
PAC Course, International Advertising
Activities and societies: Participate, Associate, Communicate (PAC) course
Participated in the International Advertising Association PAC (Participate, Associate, Communicate) course at Oxford University. This program enhanced understanding of global advertising strategies and communication.
Unknown
A Levels, Humanities
Completed 3 A Levels in English Literature, History, and Theatre Studies. These subjects developed strong analytical, research, and communication skills.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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