Open to opportunities

Marjan Abdollahzadeh

@marjanabdollahzadeh

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Commerce retail media leader driving e-commerce growth, ROAS optimisation and cross-market paid search strategies.

United Kingdom

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What I'm looking for

I’m seeking senior e-commerce or retail media roles where I can lead cross-market paid search strategy, manage large budgets, mentor teams, and drive measurable revenue and ROAS growth.

I am a commerce retail media director with over six years’ experience delivering e-commerce, paid search and performance marketing for leading global brands. I specialise in Amazon Ads, Google Ads, Criteo and other retail media platforms to drive revenue, ROAS and brand visibility.

I have progressed through agency roles at Publicis Media since 2014, leading multi-market campaigns and managing large-scale budgets for clients such as L’Oréal, Nestlé, Coty, Wella and Procter & Gamble. I combine data-driven strategy with strong team leadership and stakeholder communication to deliver measurable business outcomes.

I am passionate about continual improvement, client relationships and operational excellence, and I focus on aligning retail media activity with broader commercial and marketing objectives to maximise performance.

Experience

Work history, roles, and key accomplishments

Current

Commerce Retail Media Director

Current

Publicis Commerce

Dec 2024 - Present (1 year 2 months)

Lead retail media strategy for L’Oréal across multiple markets, managing large-scale budgets and optimizing paid search and e-commerce campaigns to drive revenue and brand visibility.

Media Strategy Google Ads Campaign Optimization Budget Management Data Analysis

Retail Media Director

Zenith Media

Jan 2024 - Nov 2024 (10 months)

Directed retail media strategies for clients including Edrington, Perrigo UK, and Tissot US, delivering data-driven campaign optimization and cross-channel e-commerce growth.

Google Ads Team Leadership performance reporting E commerce Strategy

E-commerce & Search Account Director

Zenith Media

Oct 2022 - Jan 2024 (1 year 3 months)

Managed Amazon Search, Google Ads, Citrus and Criteo campaigns for Nestlé, implementing performance marketing strategies that improved engagement and ROAS across multiple brands.

Google Ads ROAS Performance Marketing Client Management Strategic Consulting

E-Commerce Account Director

Zenith Media

Jan 2022 - Sep 2022 (8 months)

Led e-commerce and search account management for Coty and Wella, overseeing campaign execution and optimization across Amazon, Google and retail platforms to improve sales and conversions.

E commerce Strategy Google Ads Campaign Management Client Relationships performance reporting

Ecommerce Account Manager

Performics

Dec 2020 - Jan 2022 (1 year 1 month)

Managed and optimized paid search campaigns for Hewlett Packard across multiple markets, focusing on Amazon and Google Ads to increase sales and customer engagement.

Paid Search Google Ads E commerce Strategy Performance Optimization Reporting

Paid Search Account Manager

Performics

Apr 2018 - Nov 2020 (2 years 7 months)

Led paid search campaigns for Procter & Gamble, managing large budgets across Google Ads and Amazon to increase product visibility and sales.

Paid Search Google Ads Budget Management performance reporting Cross Functional Collaboration

Senior Paid Search Executive

Starcom

Jan 2017 - Mar 2018 (1 year 2 months)

Managed paid search campaigns for Procter & Gamble, analyzed performance to provide actionable insights and optimized campaigns to meet key performance targets.

Paid Search Google Ads Performance Analysis Campaign Optimization Reporting

Paid Search Executive

Starcom

Sep 2014 - Dec 2016 (2 years 3 months)

Supported paid search campaign management for Procter & Gamble across Google Ads and other platforms, assisting optimization efforts to improve ROAS and visibility.

Paid Search Google Ads Reporting Optimization ROAS Data Insights