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suganya SEO SEM

@suganyaseosem

16+ yr Digital Marketing Manager skilled in SEO, PPC, Amazon ads & Power BI, boosting growth through data-driven strategies.

Saudi Arabia

Message

What I'm looking for

I’m looking for a role where I can apply my digital marketing expertise—especially in SEO, PPC, Amazon advertising, and Power BI—to drive measurable growth while contributing to a collaborative, innovative team.

As a seasoned Digital Marketing Manager with 16 years of experience, I have a proven track record of developing and implementing effective digital strategies that drive revenue growth, brand visibility, and customer engagement. I specialize in leading multi-channel marketing initiatives, including SEO, SEM, social media, email marketing, content marketing, digital advertising, and Amazon Advertising.

With a strong background in data-driven decision-making, I leverage Microsoft Power BI and advanced analytics to track performance, optimize budgets, and generate actionable insights that enhance campaign efficiency and ROI. My analytical mindset enables me to identify trends, refine strategies, and continuously improve marketing outcomes.

I excel in collaborating with cross-functional teams and stakeholders to execute integrated marketing campaigns that align with business goals. A strategic thinker with a passion for innovation, I stay up-to-date with emerging digital marketing trends and technologies.

I am confident in my ability to contribute to the growth of a dynamic organization by driving impactful, insight-led, and innovative marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

MAVE Business Solutions

Dec 2021 - Present (3 years 11 months)

Boosted client retention 20% YoY and revenue 15% through strategic campaigns. Managed Google Ads, Amazon PPC and social media with optimized ROI. Built vendor relationships reducing costs 30%. Developed Power BI dashboards and data models for KPI tracking, forecasting and reporting, ensuring smooth cross-team execution.

Digital Marketing Strategy Campaign Management SEO SEM PPC Data Analysis Team Leadership Budgeting KPI Tracking Client Management

Digital Marketing Consultant

Freelancer

Aug 2019 - Jan 2022 (2 years 5 months)

Executed SEO, PPC and Amazon Sponsored Ads with strong ROI gains. Led keyword research, site audits and competitor analysis. Boosted traffic and conversions through on/off-page SEO and increased sales via Amazon listing and A+ content optimization. Managed PPC budgets, improved CTR through A/B testing, and delivered performance insights to stakeholders.

Keyword Research Marketing Campaigns Market Research Analytics Content Strategy Collaboration Performance Metrics

Digital Marketing Manager

Energy360 Ltd

Jul 2016 - Jul 2019 (3 years)

• Led end-to-end marketing projects, delivering them on time and within budget.
• Coordinated with teams, agencies, and clients to set project goals and deliverables.
• Managed a team of 3 marketers on a social media campaign, increasing website traffic by 15%.
• Used project management tools to track progress, improving delivery time by 20%.

PPC Social Media Budget Management Lead Generation ROI Analysis Team Management Campaign Strategy Facebook Ads

Assistant Manager - Digital

Influx Integrated Solutions (P) Ltd

Jan 2015 - Jul 2016 (1 year 6 months)

Developed digital marketing strategies driving 40% traffic growth and 25% lead increase. Led a team of three to align campaigns with business goals. Conducted market and competitor research, managed content, social media and email marketing, and used analytics to optimize performance. Collaborated with sales and product teams to align marketing with customer needs.

PPC Social Media Marketing Team Leadership Campaign Planning ROI Optimization Facebook Ads LinkedIn Ads Twitter Ads YouTube Ads

Digital Marketing Specialist

Rage Communication (P) Ltd

May 2009 - Jan 2015 (5 years 8 months)

• Assisted in keyword research and audience targeting to improve campaign performance.
• Collaborated with cross-functional teams to support integrated marketing efforts.
• Managed on-site and off-site SEO optimization projects to boost rankings.
• Conducted A/B tests, analyzed performance data, and optimized paid search campaigns.

Keyword Research SEO PPC Data Analysis Collaboration Optimization Marketing Strategy

Education

Degrees, certifications, and relevant coursework

Anna University

B.Tech , Information Technology

2005 - 2009

Grade: 7.2

Graduated with solid IT expertise in coding, data structures, and systems design. Developed projects using analytics and web technologies, forming the technical base that now supports my work in SEO, PPC, and data-driven marketing optimization.