Open to opportunities

MOHAMMED FARDIN SIDQUI MBA IB 2024-26 DELHI

@mohammedfardinsidqui

Brand strategy professional driving consumer growth through category management, vendor negotiation, and data-backed marketing performance.

India

Message

What I'm looking for

I’m looking for a role where I can own brand and category growth—partnering with vendors, shaping pricing/promotions, and using analytics to improve ROAS/ACOS and inventory decisions in a fast-paced team.

I’m a Brand Strategy professional focused on consumer growth through end-to-end category management—moving from ideation and sourcing to pricing, promotions, inventory, and scale-up. As a Co-Founder, I built and scaled two core product categories, driving Rs 70L+ revenue in the first 12 months, and delivered pricing and promotions across D2C and Amazon with 12x ROAS while maintaining healthy ACOS.

I also bring strong growth execution and analytics: I launched a 7-SKU grooming portfolio quickly, ran a 30+ creator influencer campaign, and grew Instagram to 4,800+ followers through consistent content planning and community engagement. Alongside business leadership, I’ve developed SEO and content systems (turning 12 blogs into 30+ assets and building an SEO pillar page) and worked on market expansion through distributor partnerships and pre-orders.

Experience

Work history, roles, and key accomplishments

Senior Club Coordinator

BLASH - International Trade Club of IIFT

Jun 2024 - Jan 2026 (1 year 7 months)

Coordinated MCX MCCP certification for 38 students, aligning faculty/admin execution to program needs. Planned leadership talks, an ICD Durgapur visit, and IIFT’s trade event VISTAAR with a Rs 3.25L budget for 150+ students.

Program Coordination Stakeholder Management Event Planning Logistics Management Leadership Talks Budget Management

RAMP Export Hub Plan

West Bengal Government

Sep 2025 - Oct 2025 (1 month)

Prepared an Export Hub Plan for 4 zones under the RAMP Scheme through discussions with exporters and officials. Analyzed trade bottlenecks and assessed export potential to contribute to the zonal export hub strategy.

Export Planning Trade Analysis Bottleneck Assessment Export Potential Analysis

Digital Marketing Intern

MPOWER Financing

Apr 2025 - Jun 2025 (2 months)

Led content atomization by turning 12 blogs into 30+ assets, reducing production time by 40%. Built an SEO pillar page with 8+ clusters and developed a 6-month content calendar aligned to the student lifecycle for cross-platform messaging consistency.

Content Marketing SEO Clustering Blog Calendar Cross Platform Messaging

Ocean Shipping & Port Analytics

Kolkata Port Trust

Nov 2024 - Jan 2025 (2 months)

Performed analysis of shipping lines between mainland ports and Port Blair to enhance maritime visibility. Conducted 6 years (2015–21) of port traffic flow analysis to support data-driven capacity planning decisions.

Data Analysis Maritime Visibility Capacity Planning

Market Expansion Intern

DraftPunks Pvt. Ltd.

Nov 2023 - Feb 2024 (3 months)

Expanded retail footprint by securing distributor-led partnerships across Delhi NCR. Drove early traction by generating 100+ pre-orders in the first week through market feedback-driven product finalization.

Retail Expansion Feedback Pre Order Generation

Co-Founder

Paaltu Pet Products Pvt. Ltd.

Jun 2021 - Aug 2023 (2 years 2 months)

Owned end-to-end category management across ideation, sourcing, pricing, marketing, inventory, and scale-up. Scaled 2 product categories and drove Rs 70L+ revenue within 12 months, including supplier negotiations, D2C/Amazon pricing promotions, an influencer campaign, and team leadership.

Category Management Price Promotions Inventory Management D2C Marketing Amazon Marketing ROAS ACOs Influencer Marketing Social Media Growth Team Management

Education

Degrees, certifications, and relevant coursework

Indian Institute of Foreign Trade (IIFT), Delhi

Master of Business Administration, International Business

2024 - 2026

Pursuing an MBA in International Business at IIFT Delhi, completing the program from July 2024 to March 2026. CGPA not provided for this program.

Sri Aurobindo College (Evening), University of Delhi

Bachelor of Arts (Hons.), Economics

2017 - 2020

Grade: 6.54/10

Completed a Bachelor of Arts (Hons.) in Economics at Sri Aurobindo College (Evening), University of Delhi, from June 2017 to April 2020. Earned a CGPA of 6.54/10.