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Deepak Srivastava

@deepaksrivastava

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I’m a VP Marketing & Growth leader transforming brands with insight-led strategy and performance-driven growth.

India

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What I'm looking for

I’m looking to lead brand and growth where insight-led positioning meets performance marketing—driving acquisition and retention through analytics, experimentation, and strong storytelling, while building energized teams that move fast and execute with discipline.

I lead brand and growth strategy with a “calm in chaos” approach, built on empathy, clear positioning, and the drive to rally teams. I’ve spent my career turning consumer and market insights into sharper narratives, stronger category relevance, and measurable performance.

At Percept (IBD) and across multi-category brand mandates, I helped reframe positioning to drive leadership and revenue growth—transforming IBD into a multi-business agency with 300% revenue growth, and building foundations for brands like SYSKA LED. I also led relaunch and category resets such as Only Vimal after an eight-year gap and redefined KC Milk’s everyday role, earning the Thomas Edison Award in the milk category.

As Chief Strategy Officer at Salt Brand Solutions, I won and shaped high-profile client assignments end-to-end—leading multi-agency pitches, translating deep consumer/market insights into go-to-market strategies, and guiding differentiated value propositions for brands including Wipro LED Lighting, VTP Realty, Sahyadri Farms, NSE, Capri Loans, Shilpa Bindi, Chambor, Prestto, and Flipkart-Ducati. Earlier, as Country Head for OKSIR in Hong Kong, I executed a business transformation that reduced costs by 30% and improved employee morale, while driving 60% customer acquisition growth within 6 months.

Currently as VP – Marketing and Growth at BharatNXT (since May 2024), I’m shaping both brand and growth by repositioning to connect more strongly with the SME segment. I lead marketing across touchpoints (in-app communication, messaging, offers, campaigns, offline content, and customer engagement), run on-ground research across India, and build and refine acquisition funnels across Google, referrals, and offline channels—contributing to nearly 20% month-on-month growth and around 70% month-on-month retention through data-led experimentation and performance tracking.

Experience

Work history, roles, and key accomplishments

Current

VP Marketing and Growth

Current

BharatNXT

May 2024 - Present (2 years 2 months)

Repositioned BharatNXT’s brand to better connect with the SME segment and led a brand identity revamp to reflect category leadership. Drove marketing across touchpoints, led on-ground SME research, and worked on acquisition and retention strategies using analytics and experimentation.

Brand Identity Marketing Strategy On Ground Research Customer Acquisition Customer Retention Performance Tracking Funnel Optimization

Chief Strategy Officer

Salt Brand Solutions

Mar 2020 - Apr 2024 (4 years 1 month)

Led multi-agency pitches, developed go-to-market strategies, and translated consumer and market insights into actionable campaigns. Worked across multiple high-profile brands including Wipro LED Lighting, VTP Realty, Sahyadri Farms, and Flipkart-Ducati.

Brand Strategy Go To Market Strategy Multi Agency Pitches Consumer Insights Campaign Strategy

Country Head - Hong Kong

OKSIR

Jun 2017 - Feb 2020 (2 years 8 months)

Spearheaded business transformation for OKSIR, optimizing processes, reducing costs, and improving employee morale to deliver a successful turnaround and sustainable growth. Led fundraising and new business model efforts to increase market penetration and drive customer acquisition growth, while managing a cross-cultural team.

Business Transformation Optimization Fundraising Market Penetration Customer Acquisition

VP Strategy & Planning

IBD Brands

Jan 2014 - May 2017 (3 years 4 months)

Handled strategy and planning for brands, including securing the SYSKA LED Lights brand mandate through pitch leadership and developing brand communication, promotional ideas, and positioning. Conducted retail and consumer research (including focus groups) to guide strategy for younger TV buyers and led brand planning for accounts such as Panasonic Vierra and Morisons Baby Dreams.

Strategic Planning Brand Strategy Consumer Research Focus Groups Brand Communications Product Positioning

Founder

PCH Marketing

Mar 2012 - Jan 2014 (1 year 10 months)

Started PCH Marketing alongside Maximus brand consulting, focused on market entry and market expansion strategy and go-to-market support.

Market Entry Strategy Market Expansion Strategy Go To Market

Founder

Maximus Brand Consulting

Mar 2012 - Jan 2014 (1 year 10 months)

Founded Maximus brand consulting, supporting market entry and market expansion strategy through a one-point distribution model across nine states of India.

Market Entry Strategy Market Expansion Strategy Distribution Strategy Brand Consulting