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Mohamed Hderi

@mohamedhderi

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I optimize Meta campaigns through data-driven targeting, analytics, and strategy.

Portugal

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What I'm looking for

I'm looking for a digital marketing role where I can use campaign analytics, Meta advertising, audience targeting, and performance insights to improve engagement and marketing results.

At Teleperformance’s Meta Project, I support business clients with advertising solutions, campaign performance, audience targeting, and platform best practices.

I analyze campaign metrics to identify optimization opportunities and improve marketing outcomes, while troubleshooting platform issues with customer experience and business objectives in mind.

My background combines data-driven marketing and business strategy, including a Master’s in Data-Driven Marketing focused on consumer analytics, AI-driven marketing, ROI optimization, and hyper-targeted social media campaigns.

Experience

Work history, roles, and key accomplishments

Marketing Expert – Meta Project

Teleperformance

Jan 2022 - Apr 2026 (4 years 3 months)

Supported Meta business clients as a Marketing Expert, providing guidance on Meta advertising solutions, campaign performance, and platform best practices. Analyzed campaign performance and key metrics to identify optimization opportunities and improve marketing outcomes.

Meta Ads Manager Campaign Optimization Audience Targeting Performance Analysis Customer Experience Troubleshooting

Purchasing Specialist

Dar Al Adwlya Company for Importing Medicine

Jan 2019 - Jan 2021 (2 years)

Negotiated pricing and delivery terms with suppliers, contributing to a 15% reduction in procurement costs. Managed inventory forecasting and coordinated with suppliers to support timely product availability.

Negotiation Inventory Forecasting Supplier Management Procurement

Marketing Specialist

Al Nasaem for Importing Automobiles and Spare Parts

Jan 2013 - Jan 2015 (2 years)

Conducted market research to identify consumer trends and competitive positioning. Supported brand development, lead generation, and marketing campaign execution.

Market Research Brand Development Lead Generation Marketing Campaigns

Education

Degrees, certifications, and relevant coursework

Nova IMS University

Master, Data-Driven Marketing

2021 - 2023

Focused on consumer analytics, AI-driven marketing, and ROI optimization using tools like Google Analytics and Tableau. Thesis: Leveraging Big Data for Hyper-Targeted Social Media Campaigns.

Brawijaya University

Master, Business Management

2018 - 2019

Specialized in strategic marketing, brand management, and digital transformation. Key projects included market penetration strategies for emerging economies.

Al Asmarya Islamic University

Bachelor, Business Administration

2009 - 2015

Core studies in marketing principles, financial management, and organizational behavior. Dissertation: The Impact of Digital Marketing on SMEs in North Africa.