mohamed esam

I’m a performance marketing specialist with 4 years of experience managing multi-million budget paid media campaigns across Meta, Google, TikTok, and Snapchat for e-commerce and service brands in Egypt, Saudi Arabia, Kuwait, and the broader GCC. I generate 250M+ in attributable sales through data-driven media buying, full-funnel campaign architecture, and continuous testing.

In my current role as a Senior Performance Marketer at GrowthWay (Formerly MQYAS Agency), I built a complete tracking ecosystem from scratch to enable accurate full-funnel measurement across all paid channels. I also designed and launched a unified performance dashboard for real-time visibility into spend, revenue, and ROAS, then restructured paid campaigns around measurable business outcomes. The result: SAR 51M+ in revenue within 9 months while managing SAR 1.5M in ad spend, sustaining an average ROAS of 34x.

Previously at Hive Analytics, I managed high-budget performance marketing campaigns for top-tier e-commerce brands and helped drive new client acquisitions while exceeding 2024 Black Friday revenue targets by 135%. I’ve consistently delivered strong outcomes across categories—automotive, fashion, electronics, FMCG, B2B, and B2C services—while maintaining 100% client retention through disciplined optimization, performance reporting, and cost-efficiency improvements.