Amira Abdelaty

Owns performance marketing strategy across Meta, Google, TikTok and Snapchat for a Saudi deals and coupon marketplace. Grew orders by 378% and GMV by 411% in 12 months, scaling operations more than 3x.

Led a marketing team of 5-6 and managed an EGP 1M monthly advertising budget across Google, Meta and display. Peaked at 20x ROAS through campaign restructuring, high-intent targeting and creative optimization.

Expanded paid acquisition across Meta and Google, contributing to strong year-over-year online sales growth. Improved CPA and ROAS by cutting wasted spend and refining audience targeting.

Managed a SAR 340K+ monthly paid media budget across 8 channels, driving store traffic to Riyadh and Jeddah showrooms and supporting SAR 45M in monthly retail and online sales. Helped hold the ad cost-to-sales ratio at 0.76% during the 39th Anniversary campaign month.

Managed Facebook, Instagram, YouTube and Google Search campaigns driving student inquiries and enrollments. Improved lead quality and cost efficiency through targeting, messaging and budget optimization.

Executed social media campaigns driving traffic, engagement and visibility for e-commerce products. A/B tested landing pages and promotional messaging to improve conversion.

Supported lead generation campaigns for real estate projects aligned with sales targets. Delivered CRM-segmented email campaigns to nurture leads and raise inquiry conversion.

Managed paid and organic social campaigns for clients across multiple industries, from planning through optimization and reporting.

Doctorate in Professional Administration in Marketing, in progress, with dissertation on the impact of AI on digital marketing effectiveness in Arab e-commerce.

Grade: Excellent

MBA in Marketing with grade Excellent.

Bachelor of Commerce in Accounting.