Open to opportunities

Ahmed Usama

@ahmedusama

Senior performance marketing manager driving omnichannel growth with budget optimization and closed-loop reporting across MENA.

Egypt

Message

What I'm looking for

I’m looking for a performance-focused role where I own omnichannel media strategy, optimize budgets for measurable ROI, and build closed-loop reporting that connects marketing to revenue in a data-driven environment.

I’m a performance marketing manager specializing in omnichannel media strategy, budget optimization, and marketing automation, consistently scaling high-growth brands across the MENA region while bridging marketing and sales. I deliver exceptional ROI by tightening acquisition efficiency—cutting CPL dramatically, reducing average CPC, and driving strong engagement and revenue outcomes across sectors like EdTech, Healthcare, FMCG, E-commerce, Real Estate, and Government.

My approach is deeply data-driven: I build custom data pipelines for closed-loop reporting and automate tracking so teams can act on real performance fast. From launching high-impact campaigns to building sales enablement feedback protocols, I focus on turning media spend into measurable pipeline and revenue.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Specialist

Current

Part-Time Content Agency

Mar 2024 - Present (2 years 2 months)

Built a closed-loop marketing-to-sales workflow for Dr. Moe Hafiz Clinics, cutting CPL by 50% and improving lead quality. Drove a 69% month-over-month sales increase and scaled to 232% MoM through sales training and data-driven feedback protocols.

Performance Marketing Marketing Automation Lead Generation Sales Enablement ClickUp Conversion Optimization

Current

Performance Marketing Consultant

Current

Various Clients

Jan 2022 - Present (4 years 4 months)

Managed part-time performance marketing across healthcare and EdTech, generating a record high of 400 leads per day for EVA Clinics. Led conversion rate optimization and student lead generation for Ustudy in KSA.

Performance Marketing Conversion Rate Optimization Lead Generation Audience Targeting Healthcare Marketing EdTech Marketing Campaign Optimization Marketing Analytics Marketing Strategy Client Consulting

Digital Marketing Specialist (Part-Time)

Various Agencies & Direct Clients

Apr 2020 - Jun 2021 (1 year 2 months)

Executed digital marketing and lead-generation initiatives for real estate developers (Beta Egypt Developments, La Verde) in highly competitive markets. Advanced from digital marketing intern to full-time marketer at Bird Milk Agency, building skills in media planning, content strategy, and client communication.

Digital Marketing Lead Generation Real Estate Marketing Media Planning Content Strategy Client Communication Campaign Execution