Omar Reda

Scaled a Saudi FMCG distribution store generating SAR 300,000+ from a SAR 11,854 budget across Google Ads, Meta, and TikTok, achieving a 25x return within a 20-day campaign window. Delivered end-to-end paid media management for Saudi market clients, including campaign structure, audience strategy, budget allocation, funnel diagnostics, and performance reporting.

Led the media buying team serving Saudi e-commerce clients, overseeing campaign strategy, performance reviews, and platform execution across Google Ads, Meta, TikTok, and Snapchat. Supervised and developed 2 media buyers, establishing campaign QA processes, daily KPI tracking routines, and structured A/B testing frameworks.

Managed end-to-end campaign execution across Google Ads, Meta, and TikTok for 6+ concurrent Saudi e-commerce clients. Performed weekly performance analysis to identify underperforming ad sets, audience fatigue signals, and budget inefficiencies, and collaborated with the creative team on ad content direction.

Assisted in the setup, QA, and day-to-day management of Meta and Google Ads campaigns across multiple client verticals in the Saudi market. Built cold, warm, and retargeting audience segments using Meta Audience Insights and Google Analytics behavioral data, and generated daily performance dashboards.

Bachelor's degree in Business Administration with a major in Accounting. Graduation thesis graded A on the impact of artificial intelligence on the financial performance of companies.