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Mladen BajicMB
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Mladen Bajic

@mladenbajic1

Senior engineering leader building privacy-first ad tech and high-performing, outcome-driven teams.

United States
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What I'm looking for

I seek leadership roles where I can build privacy-first ad tech and high-performing engineering teams, collaborate cross-functionally, and drive measurable business impact.

I am a senior engineering leader with 20+ years of experience building and scaling engineering organizations, product platforms, and privacy-preserving ad technologies. I have led large cross-functional teams to deliver revenue-driving advertising products, modernized legacy systems into cloud-native architectures, and executed strategic acquisitions to expand capabilities.

My approach emphasizes outcomes over output, strong collaboration across product, design, legal and privacy, and rapid feedback loops that foster craftsmanship. I take pride in growing teams from startup size to enterprise scale, driving multi-billion dollar ad products, and delivering measurable operational and cost improvements.

Experience

Work history, roles, and key accomplishments

TW

Sr Manager, Software Engineering

Twitter

Feb 2019 - Jan 2023 (3 years 11 months)

Led teams that built consumer and advertiser-facing products contributing to over $4B annual ad revenue, overhauled video strategy, and scaled engineering org from 7 to 60+ engineers across mobile, frontend, and backend.

PL

Director, Software Engineering

Pivotal Labs

Dec 2017 - Feb 2019 (1 year 2 months)

Drove HQ through growth toward IPO, coached management, transformed clients to product-oriented agile teams, reduced build times from hours to minutes and cut app latency by over 50%, and migrated a Rails monolith to Go microservices saving ~$300K/month.

PL

Principal Software Engineer

Pivotal Labs

Oct 2013 - Aug 2016 (2 years 10 months)

Led mobile engineering and delivery of Mercedes Me connected car platform to production in 5 months and built curated video streaming and shopping apps for major clients, achieving rapid go-to-market and business impact.

Education

Degrees, certifications, and relevant coursework

MU

Metropolitan University

Bachelor of Science, Computer Software Engineering

2009 - 2012

Completed a Bachelor of Science in Computer Software Engineering from 2009 to 2012 focusing on software engineering principles and practical development skills.

Tech stack

Software and tools used professionally

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