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Mitul User

@mituluser3

Growth marketer and co-founder at PSA, building paid acquisition campaigns and a WhatsApp lead funnel for property advisory.

India

Message

At PSA (Prop Secure Advisory), I co-lead growth, marketing, sales, and operations for a lawyer-led property title verification and advisory firm. I run paid acquisition across Meta Ads Manager and Google Ads, and designed a WhatsApp lead funnel that converts inquiries into consultations.

I also built the company's brand identity and go-to-market strategy, and directed development of a custom AI-powered chat widget using the Claude API. Previously, I analyzed data and optimized processes at SMS Food Products, and built auction management features on the MEAN stack at NeoSOFT.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

PSA (Prop Secure Advisory)

Apr 2026 - Present (6 months)

Co-founded a lawyer-led property title verification and advisory firm, owning growth, marketing, sales, and operations. Built brand identity, go-to-market strategy, and a WhatsApp-based lead funnel.

Meta Ads Manager Google Ads LinkedIn Sponsored Messaging Social Media Strategy Content Strategy Brand Strategy Lead Funnels WhatsApp Marketing GTM Strategy Pricing Strategy Competitor Research Claude APIs AI Chat Widget Referral Partnerships

Business Analyst

SMS Food Products

Jan 2024 - May 2026 (2 years 4 months)

Led migration of business data to online systems and supported the company's cloud transition. Managed inventory, optimized procurement, ensured GST compliance, and improved supply chain processes.

Data Migration Cloud Migration Inventory Management Procurement GST Compliance Supply Chain Optimization Data Analysis Process Optimization

Software Engineer

NeoSOFT

Sep 2022 - Nov 2023 (1 year 2 months)

Built an Auction Management System on the MEAN stack as part of a 6-person team, developing CMS, wallets, transactions, and Google Maps features. Also contributed to requirement gathering and documentation.

MEAN stack JavaScript Angular NodeJS ExpressJS MongoDB CMS Wallet Transaction Google Maps Requirements Gathering Documentation

Education

Degrees, certifications, and relevant coursework

Vishwakarma Institute of Technology

Bachelor of Technology, Electrical, Electronics and Communications Engineering

2018 - 2022

Grade: 7.67/10

Activities and societies: Co-authored a research paper, 'Music Player using Emotion Recognition,' published in IJITEE; served as Technical Head for college tech events.

Bachelor of Technology in Electrical, Electronics and Communications Engineering with a CGPA of 7.67/10. Co-authored a research paper and served as Technical Head for college tech events.