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Mitra User

@mitrauser1

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Programmatic Manager specializing in cross-border media buying and ad tech optimization.

Italy

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What I'm looking for

I seek a role where I can lead programmatic strategy, manage multi-million budgets, mentor teams, and drive measurable ROI in a collaborative, data-driven company.

I am a Programmatic Manager with extensive experience on both the buy and sell side, having managed a budget exceeding $8 million across 24 countries. I combine strong DSP and SSP expertise with data-driven media planning to maximize ROI for publishers and advertisers.

My background spans senior media buying roles and programmatic management, working with platforms such as DV360, Xandr, Magnite, Adform, Google Ad Manager and various SSPs and DSPs. I am skilled in campaign optimization, budgeting, reporting, and negotiating commercial terms to improve performance.

Organized and reliable, I bring leadership and communication strengths, mentorship experience, and a research-oriented mindset from earlier archival and curatorial roles in contemporary art institutions. I prioritize collaborative problem solving and measurable results in fast-paced ad tech environments.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Manager

Current

RCS Media

Feb 2024 - Present (1 year 7 months)

Managed programmatic operations and DSP/SSP integrations, optimizing campaigns across top Italian publishers and maximizing ROI on multi-country buys. Oversaw budget allocations, performance reporting, and programmatic strategy for premium inventory.

Programmatic Advertising DSPs SSP Google Ad Manager DV360)Data Analysis Media Planning RTB Budget Management

Current

Head of Archives

Current

Fondazione Bassiri

Oct 2022 - Present (2 years 11 months)

Managed archival preservation and cataloguing of artworks, coordinated documentation and locations of works, and prepared materials for a future catalogue raisonné. Ensured authenticity and organized archival assets.

Documentation Conservation Research Catalog Raisonné Preparation Coordination

Current

Assistant Artist

Current

Bizhan Bassiri

Nov 2017 - Present (7 years 10 months)

Supported artistic projects with translation, archiving, and multimedia editing; managed prospect communications and assisted in project setup to streamline creative workflows. Delivered video and audio montages and archival documentation.

Translation Video Editing Audio Editing Documentation Project Coordination Communication

Senior Media Buyer

Metup S.r.l

Feb 2019 - Feb 2024 (5 years)

Led media buying across programmatic platforms for national campaigns, managed budgets and optimized performance using data-driven strategies to improve ROI. Coordinated with publishers and ad tech partners to implement CPL/CPA/CPS models.

Media Buying Programmatic Advertising Adkernel Ad Exchange Campaign Optimization Negotiation

Curatorial Assistant

Saatchi Gallery

Sep 2019 - Feb 2020 (5 months)

Managed accession and loan documentation, promoted exhibitions via digital channels increasing attendance by 50%, and supported event staffing and stakeholder engagement. Assisted with photography and cataloguing for exhibits.

Collections Management Exhibition Prep Photography Event Coordination Stakeholder Engagement

Research Assistant

Alberto Burri Documentary

Feb 2018 - Jul 2018 (5 months)

Assisted large-scale archival research and data processing, maintained documentation and equipment, and executed research techniques to support survey projects. Ensured data integrity and good documentation practices.

Research Data Processing Equipment Maintenance Research Techniques