Looking for a job

Gianmaria Scatà

@gianmariascat

Brand partnerships lead at InSport Media, coordinating co-marketing campaigns, talent partnerships, events, and brand activations.

Italy

Message

What I'm looking for

I'm available for freelance collaborations, project-based engagements, and full-time opportunities across event production, talent management, brand partnerships, account management, and the advertising and communications agency world.

At InSport Media, I plan and coordinate co-marketing with brand partners, including influencer campaigns, events, and on-site activations. I manage partner and talent timelines, deliverables, and agreements, working with creative, PR, social, and production teams.

At MSC Cruises, I planned and coordinated private events and group activities onboard, handling logistics and scheduling across departments while serving as a point of contact for clients and internal teams.

Earlier, I managed client accounts and digital media campaigns at AKQA and iProspect, then developed business opportunities and coordinated sales workflows at Vidoomy. Outside work, I played national-level rugby for nearly 20 years and have a personal connection to the sport and outdoor industry.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand Partnerships

Current

InSport Media

Mar 2025 - Present (1 year 6 months)

Plans, coordinates, and executes co-marketing activities with brand partners, including influencer campaigns, events, and on-site brand activations. Acts as key operational point of contact for brand partners and talent, managing timelines, deliverables, and expectations.

Brand Partnerships Influencer Marketing Event Planning Contract Negotiation Project Management Cross Functional Collaboration Content Production

Event Coordinator

MSC Cruises

Jul 2024 - Mar 2025 (8 months)

Planned, coordinated, and executed all private events and group activities onboard, managing end-to-end logistics for high-volume international audiences. Handled complex scheduling and cross-departmental coordination to ensure seamless event delivery and high guest satisfaction.

Event Planning Logistics Scheduling Cross functional Coordination Client Relations Customer Service

Sales Manager

Vidoomy

Jun 2022 - Jul 2024 (2 years 1 month)

Developed and managed business opportunities with Dentsu Italy, independent agencies, and direct clients. Coordinated internal workflows across sales, account management, programmatic, and ad operations teams, and conducted pre- and post-campaign analysis to optimize performance.

Sales Business Development Account Management Programmatic Advertising Campaign Analysis Revenue Growth

Account Manager

AKQA

Aug 2021 - Jun 2022 (10 months)

Managed client relationships and media budgets, defining KPI frameworks aligned with business goals. Developed and implemented full-funnel performance media strategies across Paid Search, Paid Social, and Display, and led upsell activities.

Account Management Media Planning KPI development Paid Search Paid Social Display Advertising Upselling

Digital Media Specialist

AKQA

Sep 2017 - Jul 2021 (3 years 10 months)

Managed client accounts and executed digital media strategies across Paid Social, SEM, YouTube, LinkedIn Ads, Amazon, and Adform. Drove upselling initiatives by leveraging third-party data integrations to expand service offering.

Digital Media Paid Social SEM YouTube Advertising LinkedIn Ads Amazon Advertising Adform Data Integration

Digital Performance Specialist

iProspect – Dentsu Aegis Network

Jan 2016 - Aug 2017 (1 year 7 months)

Managed and optimized Paid Search and Paid Social campaigns across Google, YouTube, Bing, Meta, and Twitter with a strong performance focus. Managed media budgets and delivered ongoing reporting including traffic, conversion, ROI, and KPI analysis for multiple clients.