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Elena Menegatti

@elenamenegatti

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Ad operations specialist at Subito.it, managing direct campaigns and optimizing delivery across premium inventory.

Italy

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At Subito.it, I managed, scheduled, and monitored direct advertising campaigns on premium inventory. I reviewed creative materials and technical assets, optimized delivery, and analyzed performance to support business decisions.

At Personalmedia Advisoring and PHD Italy, I managed direct and programmatic campaigns, including RTB and display, mobile, video, and audio campaigns. I monitored delivery and campaign KPIs, optimized performance, and prepared reports.

Earlier, I worked across ad operations, web trafficking, and web development at companies including HiMedia Italia, Kube Partners, and Sapient Italia S.p.A. My experience includes ad delivery troubleshooting, web interface development, and campaign work for portals including Virgilio and RossoAlice/Yalp.

Experience

Work history, roles, and key accomplishments

Ad Operations Trafficker Specialist

Subito.it srl

Sep 2021 - May 2026 (4 years 8 months)

Managed operational scheduling and monitoring of direct advertising campaigns on premium inventory. Reviewed creative materials and technical assets, optimized delivery, and produced performance reports.

Google Ad Manager Campaign Management Performance Analysis Reporting Technical Troubleshooting

Web Trafficker and RTB Campaign Manager

Personalmedia Advisoring

Sep 2019 - Sep 2021 (2 years)

Managed direct and programmatic RTB campaigns through ad servers and DSPs, overseeing operational activities. Monitored delivery, optimized performance, and prepared reports.

RTB DSPs Campaign Management Performance Optimization Reporting

Programmatic & RTB Campaign Manager

PHD Italy

Feb 2019 - Jul 2019 (5 months)

Managed display, mobile, video, and audio campaigns through DSP platforms, focusing on execution, delivery, and quality control. Optimized performance based on planning KPIs and provided operational support.

Programmatic Advertising RTB DSPs Campaign Management Quality Control Reporting

Web Trafficker

R2 Communication srl

Oct 2016 - Jan 2019 (2 years 3 months)

Managed direct and programmatic campaigns across a network of websites, overseeing delivery and monitoring. Set up deals on SSP platforms, performed analysis, and provided technical troubleshooting.

Campaign Management SSP Technical Troubleshooting Reporting

Advertising Campaign Manager

Gameloft srl

May 2016 - Sep 2016 (4 months)

Coordinated with clients for creative material collection and campaign launch. Set up campaigns on a proprietary ad server, optimized performance, and managed delivery and reporting issues.

Campaign Management Ad Serving Optimization Reporting

Ad Operations Executive - Web Trafficker

HiMedia Italia

Jan 2012 - May 2016 (4 years 4 months)

Managed and trafficked branding, performance, and mobile campaigns across diversified digital inventory. Optimized campaigns, reviewed technical specifications, and supported reporting activities.

Ad Operations Campaign Trafficking Rich Media Third Party Tags Optimization

Web Interface Designer

Kube Partners

Jun 2009 - Dec 2011 (2 years 6 months)

Designed and developed web interfaces using jQuery, JavaScript, CSS, XHTML, HTML5, and CSS3.

jQuery JavaScript CSS XHTML HTML5

Web Trafficker - Consultant

Virgilio Advertising Niumidia ADV - CubeCurve srl / Telecom

Apr 2007 - May 2009 (2 years 1 month)

Managed and implemented online advertising campaigns for the Virgilio and RossoAlice/Yalp portals. Planned and sent direct email marketing campaigns, performed creative checks, and supported the salesforce.

Campaign Management Email Marketing DoubleClick Kiwari QA

Programmer

I&T Servizi srl

Jan 2007 - Apr 2007 (3 months)

Developed and maintained application software for information systems in Lotus Notes and Domino environments. Performed front-end development using LotusScript, HTML, JavaScript, and JSP.

Lotus Notes Lotus Script HTML JavaScript JSP

Programmer

B&P Informatica

Sep 2005 - Nov 2006 (1 year 2 months)

Designed and developed dynamic websites using ASP3.0, VBScript, SQL, HTML, CSS, JavaScript, and XML.

ASP 3.0 VBScript SQL HTML CSS JavaScript XML

Site Developer

Sapient Italia S.p.A.

Jun 2000 - Aug 2005 (5 years 2 months)

Performed front-end development of web projects and static navigation prototypes. Worked on projects for clients including Merloni Elettrodomestici, BTicino, ABI, and Banca Lombarda.

JSP XHTML CSS2 JavaScript XML Photoshop

Visual Programmer

Athena 2000

Oct 1999 - May 2000 (7 months)

Developed websites for projects related to the Jumpy and Mediaset online portals. Used HTML, JavaScript, and CSS.

HTML JavaScript CSS

Education

Degrees, certifications, and relevant coursework

Prompt Design.it

Course, Prompt Design

2026 - 2026

Completed the course 'Prompt, chi parla?' in 2026.

IAB Italia

Course, Digital Marketing

2021 - 2021

Completed the Digital Marketing Skills Lab in 2021.

IAB Italia

Programmatic Specialist, Programmatic Advertising

2020 - 2020

Post-diploma specialization in programmatic buying and selling, focusing on DSPs, ad delivery systems, DMPs, SSPs, and monetization strategies.

University of Cambridge

First Certificate in English, English Language

1999 - 1999

Earned the First Certificate in English in 1999.

Enfap Lombardia

Certificate of Attendance, Multimedia Technologies

1998 - 1999

Certificate of Attendance in Multimedia Technologies, with training in Photoshop, QuarkXPress, Illustrator, Director, Microsoft Office, HTML, and JavaScript.