I've co-founded and scaled Rentoza into a leading South African subscription commerce business, defining its "Access over Ownership" positioning while leading brand, customer acquisition, digital, CRM, partnerships and growth strategy.
I reduced customer acquisition cost from R1 250 to R200 over three years, delivered 189% year-on-year customer growth and 200% year-on-year online revenue growth. I also shape product, pricing and customer journeys using consumer insight, non-credit behavioural scoring and payment-service-provider optimisation.
My work spans SAB (AB InBev), Publicis Commerce, Superunion, Yellowwood Future Architects, Absa and Radius Consulting Group, helping brands including Castle Lager, Redd's, Cadbury, Vodacom, Old Mutual and PPC Cement grow across African markets.
