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Siveshen Chettiar

@siveshenchettiar

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Chief Marketing Officer at Mzansi Bites Group, where I built a go-to-market model and took YEBO Africa AI to market.

South Africa

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At Mzansi Bites Group, which I founded in 2025, I built a multi-pillar group with its own pricing, partner channels, sales organisation, CRM pipelines and sales operating system. I also took YEBO Africa AI, a voice and WhatsApp customer acquisition system built for South African accents and languages, to market.

At KPRM Media Solutions and Savvy & Co Marketing, I led strategy, growth and integrated marketing campaigns. As Chairman of the African Chamber of Regenerative Networks, I worked with DIRCO on an orange export deal back into the European Union; I also helped scale the University of Venda's Centre for Entrepreneurship and validated R3 to R4 million in savings on a R34 million residential development.

Experience

Work history, roles, and key accomplishments

Current

Executive Director

Current

Revolution Rise Media

Mar 2026 - Present (7 months)

Director level executive management.

Current

Chief Executive Officer and Founder

Current

Mzansi Bites Group

Jan 2025 - Present (1 year 9 months)

Founded and leads a multi pillar group spanning SME advisory, AI customer acquisition, corporate cost saving evaluations, micro investment and a commodities arm. Owns strategy, positioning, pricing, lead generation and sales enablement end to end.

Strategy Positioning Pricing Lead Generation Sales Enablement CRM Sales Operations AI For Client Acquisition Content Strategy Thought Leadership

Executive Director

KPRM Media Solutions

Jan 2022 - May 2026 (4 years 4 months)

Led strategy, operations and growth across sectors, with ownership of marketing strategy, campaign execution and client acquisition. Managed stakeholder relationships, commercial partnerships and budgets, and restructured operations to support growth.

Marketing Strategy Campaign Execution Client Acquisition Stakeholder Management Budget Management Operational Restructuring

Business Consultant

Orzoflash

Feb 2024 - Dec 2025 (1 year 10 months)

Advised on and scaled a full paper manufacturing plant: market analysis, benchmarking, competitor analysis, profitability and growth analysis, business plans, investor presentations and operational frameworks for long term scalability.

Market Analysis Benchmarking Competitive Analysis Profitability Analysis Business Planning Investor Presentations Operational Framework

Executive Director

Savvy & Co Marketing

Sep 2024 - Oct 2025 (1 year 1 month)

Led business development, client relationships and market expansion strategy. Directed integrated marketing and acquisition campaigns aligned to client commercial objectives, and improved efficiency across cross functional departments.

Business Development Client Relationships Market Expansion Integrated Marketing Campaign Management Cross Functional Efficiency

Chairman

African Chamber of Regenerative Networks

Mar 2023 - Dec 2023 (9 months)

Set the strategy and governance of a pan African business chamber, promoted sustainability practice across its network and brought Absa in as a partner. Worked with DIRCO on international trade relationships and led an orange export deal back into the European Union.

Strategy Governance Sustainability Stakeholder Management International Trade

Chief Executive Officer

Media Guru

Jan 2018 - Jan 2022 (4 years)

Directed strategy, financial planning and team leadership, managing client relationships, growth initiatives and commercial marketing campaigns, and improving efficiency and profitability.

Strategy Financial Planning Team Leadership Client Relationships Growth Initiatives Marketing Campaigns Efficiency Improvement

Chief Operating Officer

Indo Africa Media

Feb 2017 - Nov 2017 (9 months)

Managed operations, production workflows and project execution, leading cross functional teams to improve delivery timelines.

Operations Management Production Workflows Project Execution Cross functional Leadership Delivery Improvement

Financial Head

Pan African Chamber of Commerce

Managed the chamber's finances and guided its relationships with the American Chamber of Commerce and the Black American Chamber of Commerce, connecting the creative industry in the United States with South Africa.

Financial Management Relationship Management International Relations