At Omnicom Health, I lead marketing and strategic planning across immunology, oncology, ophthalmology, and neurology for pharmaceutical clients including Amgen, Lilly, Bayer, and STADA.
I turn market, stakeholder, and research findings into launch planning, portfolio prioritisation, market-shaping initiatives, and clear strategic narratives. I work closely with medical, analytics, creative, and commercial teams to address behavioral, clinical, and system-level barriers.
Previously at Prophet Consulting, I led ethnographic research with Type 2 diabetes patients, caregivers, and HCPs across Germany to shape MedTech service positioning and category growth strategy. I also delivered portfolio, brand, destination, and organisational change work for global consumer goods, financial services, tourism, and mining clients.
My background also includes health communications, German-language content strategy at Fever, and media and competitive analysis at Crossmedia. I bring hands-on DACH market experience, strong analytical thinking, and fluency in German and English.
