At KMS TEAM GMBH, I develop and refine brand and growth strategies for B2B and B2C clients. I translate complex inputs into strategic recommendations and client-ready deliverables.
My work includes positioning frameworks, value propositions, brand narratives, and identity systems. I also prepare and facilitate workshops and conduct qualitative research to turn findings into strategic insights.
On a project for a global nanopositioning company, I contributed to strategic repositioning and brand identity development, including values, vision, narrative, and internal rollout support. For a leading bicycle manufacturer, I worked on positioning a new e-urban product segment and integrating it into the overall brand portfolio.
I also developed an insight-driven Employer Value Proposition for a SAP Consulting Firm and a sub-brand system for a nanotechnology company. Earlier, as an intern at JACOB ELEKTRONIC GMBH, I maintained online shop content and wrote SEO blog posts.
