At ESCP Business School, I developed marketing and recruitment strategies across 15 European markets. I represented the school at education fairs and built relationships with 75+ schools.
I owned the Eudonet CRM pipeline and wrote a scaled re-engagement campaign that reached 90% response and 68% conversion. I also led the Student Ambassador Programme for 13 ambassadors.
At The Hertie School, I evaluated applications and researched student funding, contributing to the creation of a new funding department. In projects, I developed a Ferrari flagship go-to-market roadmap and co-founded MINA, a menopause support platform.

