B2B SaaS business development professional with a track record of ranking above 130% of quota, generating ~$7M in annual pipeline and ~$900K in closed-won business across roles at Forsta and Qualtrics.
My experience spans outbound prospecting, discovery calls, and product demos - researching target accounts, connecting with senior stakeholders, and partnering with Account Executives to move opportunities through the sales cycle. I also worked to grow relationships with existing clients, identifying expansion and upsell opportunities along the way.
My background combines sales and digital marketing (paid search and paid social for B2B and B2C clients), which shaped a consultative, data-informed approach to understanding what customers actually need and how to communicate value clearly.
Currently exploring new business development, account management, and sales opportunities.
Minja Palic
@minjapalic
Business Development Representative at Qualtrics, generating approximately $7M in annual pipeline and ~$900K in closed-won business at Forsta.
Bosnia and HerzegovinaExperience
Work history, roles, and key accomplishments
Joined Qualtrics following its acquisition of Forsta, continuing business development across the Forsta and Rio SEO portfolio in North America. Focused on new business, pipeline generation, enterprise prospecting, and client engagement.
Consistently exceeded monthly sales development targets, averaging above 130% quota attainment and generating approximately $7M in pipeline annually and ~$900K in closed-won business. Drove B2B outbound sales and pipeline generation through strategic prospecting, cold calling, email, and LinkedIn outreach.
Paid Media Strategist
Digital Neighbor – SEO Agency
Jun 2024 - Feb 2025 (8 months)
Managed paid media campaigns and multiple client accounts across Google Ads and Meta Ads, aligning strategy with customer acquisition and business goals. Served as client-facing point of contact, delivering data-driven recommendations and identifying growth opportunities.
PPC and Social Specialist
Hop AI
Dec 2023 - May 2024 (5 months)
Managed PPC and paid social campaigns across Google Ads, Microsoft Ads, Meta, and LinkedIn for international B2B and B2C clients. Managed client accounts end-to-end, including strategy, budgets, targeting, optimization, and reporting, while building client relationships through regular performance reviews.
Paid Search & Analytics Specialist
eMedia Patch
Jul 2021 - Dec 2023 (2 years 5 months)
Progressed from Paid Search Associate to Senior Associate to Paid Search & Analytics Specialist while managing multiple client accounts. Owned campaign development, budget management, A/B testing, and reporting across Google Ads, Microsoft Ads, Search Ads 360, GA4, Looker Studio, and Datorama.
Sales and Marketing Manager
Fitnet Online d.o.o.
Jun 2020 - Jul 2021 (1 year 1 month)
Supported sales growth through lead generation, qualification, and customer research. Developed marketing opportunities and maintained account and activity data.
Sales Agent
Explore Mostar Adventures
Jan 2018 - Dec 2018 (11 months)
Conducted market analysis, established agency partnerships, and closed deals.
Education
Degrees, certifications, and relevant coursework
Faculty of Economics, University of Mostar
Master's Degree, Management
2017 - 2020
Pursued a Master's degree in Management, focusing on business and economic principles.
University of Mostar
Bachelor of Science, Tourism & Environmental Protection
2012 - 2015
Earned a Bachelor of Science in Tourism and Environmental Protection, covering sustainable tourism and environmental management.
Tech stack
Software and tools used professionally
Availability
Location
Bosnia and HerzegovinaAuthorized to work in
Salary expectations
Social media
Job categories
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